Safari Sunrise App: A 5-reel, 30-line game featuring a free spin bonus that players won’t be able to stop playing. The level of player interaction when determining the number of spins, the extra Wild symbol, and the multiplier for the free spin bonus truly make Safari Sunrise a unique game.
- Player FX™ Sound System: At G2E 2009, Multimedia Games is also debuting its new Player FX Sound System developed in conjunction with audio innovator Cambridge SoundWorks. The Player FX Sound System will be exclusively integrated into the Company’s popular Player Series gaming cabinets and delivers an audio experience that we believe will attract players, enhance the innovative game content and inject games with higher levels of engagement and excitement.
Mr. Sanfilippo commented, “Our new approach to product development is resulting in solutions that provide immediate benefits for casino operators as reflected in the advanced capabilities of our TournEvent slot management system. Slot tournaments are an important component of a casino’s marketing and promotion efforts and we believe TournEvent sets the industry standard for functionality and player appeal. In addition, with our existing market-proven Class III video slot titles, the debut of Slot Car Speedway, our newest offering for the community gaming segment, our first ever 5-reel mechanical reel games and a new audio system which enhances our popular Player Series cabinets, we will demonstrate at G2E a broad range of exciting products for current and prospective new customers. Finally, with the introduction of our Meltdown Core Reaction and Safari Sunrise Apps, we will extend the availability of two of our most enduring brands as well as introduce these exciting entertainment experiences in a new medium.”
Benefiting from New Processes and Procedures for Entering New Markets
Mr. Sanfilippo added, “Late last year, we began implementing an entirely new player-focused approach to our game development efforts including establishing dedicated Class III game development studios, enhancing our pre-development testing of new game concepts and utilizing player and industry feedback, all of which is providing inputs for generating the exciting new range of Multimedia Games’ products on display at G2E this year.”
In addition to the new game development process, Multimedia Games has instituted changes to the organization that the Company believes will continue to benefit its expansion into new Class III markets. These changes include a build out of the Company’s sales staff that is now led by accomplished executives with Class III gaming experience and the centralization of all new licensing efforts under the office of the Company’s General Counsel. Further, the Company recently added two new positions to further support its Class III expansion:
- Brad W. Johnson – Vice President, Product Management. Mr. Johnson joined Multimedia Games last month and brings more than 15 years of product marketing experience to Multimedia Games including extensive gaming industry and systems expertise. In his new role at Multimedia Games, he will be responsible for managing the Company’s strategic development initiatives for key new products during all phases of development. Mr. Johnson will manage the development roadmap as new products are created and will be responsible for the creation of messaging strategies and launch activities as these products are commercialized.
- JP Cody – Vice President of Legal Affairs - Intellectual Property. Mr. Cody will join Multimedia Games next week and has more than 15 years experience in strategic intellectual property planning as well as management of patents, trademarks and licensing relationships. In his new role, he will manage the Company’s extensive and growing portfolio of IP and licensing relationships.
Mr. Sanfilippo concluded, “At the same time we are advancing our product development efforts, we continue to evolve our marketing tools, sales force and infrastructure to support our efforts to move into Class III markets. The additions of Brad and JP to our organization reflect our commitment to approach new market opportunities with appropriate resources and expertise. We are pleased to welcome these accomplished executives to Multimedia Games and look forward to benefiting from their expertise as we expand our business.”
About Multimedia Games
Gaming technology developer and distributor, Multimedia Games, is a
creator and supplier of comprehensive systems, content and electronic
gaming units for Class III and Class II Native American gaming markets,
as well as for commercial casinos and charity and international bingo
markets. Multimedia Games has approximately 17,000 gaming units in
operation domestically and internationally installed on revenue-sharing
arrangements. The Company also supplies the central determinant system
for approximately 13,000 video lottery terminals (“VLTs”) installed at
racetracks in the State of New York. Multimedia Games is focused on the
further development of new gaming systems and products for the markets
it currently serves as well as for new domestic and international market
opportunities. Additional information may be found at
www.multimediagames.com .
