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Second Annual World Maker Faire: Where Dragons and Robots Play

QUEENS, NY -- (MARKET WIRE) -- Sep 16, 2011 -- World Maker Faire returns to the New York Hall of Science Sept. 17-18 for an unforgettable weekend of science, art, and DIY culture in a festival atmosphere. Solder for the first time, race MakerBot 3D remote control turtles, ride a swing under water without getting wet and learn how to use felt in vertical spaces to create an urban garden. Come with your family and friends for a memorable day of making and fun at World Maker Faire.

In addition to the 500-plus Makers onsite, speakers and special events at the second annual World Maker Faire include:

3D Printer Village: The 3D Printer Village will have 35 or more hobbyist level printers this year, including models from MakerBot, Ultimaker, MakerGear, TechZone, Buildatron, TreaterBot, and others startup companies. The Makers in 3D Printer Village will be turning out parts all weekend long, and showing off the kind of projects they're using this emerging technology to create.

Gon KiRin: Don't miss this fire-breathing, 69 foot long, 22 foot tall, 8 ton Dragon whose name means "Light Dragon" in Mandarin. Gon KiRin was constructed using metal and LED fixtures, and is built onto the frame of a 1963 Dodge W-300 Power Dump Truck with a 318 engine. Hard to miss in the daylight, the Dragon is impossible to ignore at night. Gon KiRin is equipped with almost 2,500 feet of linear RGB LED lighting fixtures and a massive flamethrower in its mouth, creating a spectacular light show. There is even a built-in second story DJ booth.

David Pogue: Pogue really belongs on Broadway, but he's coming to Queens for World Maker Faire on Saturday, and will be doing David Pogue's iPhone Brain Dump on the Main Stage at 4pm.

Pogue is the weekly personal technology columnist for the New York Times, an Emmy award-winning tech correspondent for "CBS News," and host of PBS's "NOVA" series on materials science, "Making Stuff." He's the piano-playing TED presenter and family guy who brings the story of user experience design and consumer electronic product development to the masses.

GE Carousolar: Powered by GE's 72-panel CdTe Thin Film Solar Field, an all-white carousel will light up the night sky with colorful TETRA Contour LED lights. With 12.8 percent aperture area efficiency as certified by the NREL, the GE Thin Film solar panels used to power the Carousolar surpass all previously published efficiency records for CdTe Thin Film and therefore mark a technological breakthrough in the solar space. This cost-competitive solar solution requires less material than alternative technologies to achieve high levels of performance, a breakthrough that's said to nearly double the Thin Film share of the solar panel market by 2013.

"Making stuff" is in GE's DNA -- GE makes stuff to solve problems. With over 2,800 researchers globally and thousands of employees from machinists to biochemists to solar panel engineers, GE fuses the spirit of invention with the experience of a global business leader to take on some of the world's toughest challenges. From healthcare to clean technology to advanced manufacturing products, GE researchers and technologists are working tirelessly to uncover the next technological breakthrough.

Speakers in the Healthcare Pavilion: Two scientists from GE's Global Research Centers will be speaking on the Health 2.0 Stage about the future of healthcare technology. Biomedical Engineer in the Diagnostics and Biomedical Technologies Organization at GE Global Research, Megan Rothney, will discuss a project she's leading focused on visceral fat measurement. In addition, research scientist in the Biochemistry and Bioanalytics Organization at GE Global Research Christopher Sevinsky will discuss a project he's leading focused on the use of fluorescence microscopy technologies and applications to promote a better understanding of the molecular pathology of cancer.

Museum of Interesting Things: Denny Daniel's Museum of Interesting Things near Washington Square serves as home and warehouse for a collection of things that can inspire anyone to see, to paraphrase Denny's words, how the inventions of the past shed light not just on the present but they offer insights for the future. Denny will be bringing some of his best things to Maker Faire, including several new things he's never shown before. Denny will have plenty of stories to tell. Ask him about the hidden camera circa 1904 that sports writers used to take photos during boxing matches. The camera's film cartridge would be sent by carrier pigeon to the newspaper.

Atmel and Arduino will be demonstrating several platforms in the Atmel-sponsored Arduino Pavilion including:

"We are excited to be a sponsor of the Arduino Pavilion at World Maker Faire," said Alf Egil-Bogen, chief marketing officer, Atmel Corporation. "The Arduino community reaches a large group of university and hobbyist communities focused on developing new designs. We've seen this community grow from grass roots to a well-established organization of true enthusiasts and hobbyists. We are excited to work with Arduino on a variety of different projects in the future."

World Maker Faire 2011 is presented by RadioShack and includes the following sponsors: Cognizant, GE, Microsoft, Atmel, Digi-Key, HP, AutoDesk, ShopBot Tools, Epilog Laser, Sparkfun Electronics, TechShop, Clif Kid and Etsy.

Calendar Editors
Ticket prices include admission to both World Maker Faire and NYSCI. On-site tickets are $28 for adults (18-61), $12 for youth (2-17), $22 for seniors (62+), and $18 for students with a valid ID. Two-day passes are also available. Tickets are available at www.makerfaire.com and on-site. See the Maker Faire website for more details www.makerfaire.com. Hi-res photos available upon request: Email Contact.

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About Maker Faire
Maker Faire's mission is to inspire, inform, connect and entertain thousands of Makers and aspiring Makers of all ages and backgrounds through the public gathering of tech enthusiasts, crafters, educators, tinkers, hobbyists, science clubs, students, authors and commercial exhibitors. The inaugural Maker Faire was held in San Mateo, CA and just celebrated its sixth annual Bay Area event with some 100,000 people in attendance. As Maker Faire continues to grow in popularity and relevance, it expanded to Detroit and New York City in 2010. Maker Faire is supported by MAKE Magazine, makezine.com, craftzine.com and O'Reilly Media, the premier information source for leading-edge computer technologies. The company's books, conferences and web sites bring to light the knowledge of technology innovators.

About O'Reilly Media
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making and evangelism.

About the New York Hall of Science
NYSCI was founded at the 1964-65 World's Fair as a showcase for the science of tomorrow. NYSCI is New York's center for hands-on fun and learning with more than 450 exhibits, science demonstrations, and programs for families, students and teachers. NYSCI conveys the excitement and understanding of science and technology by galvanizing curiosity and offering creative, participatory ways to learn.

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Bridgette Vanderlaan

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727.278.2888