March 19, 2009 - Allegorithmic's president and founder, Dr. Sebastien Deguy, will be presenting "Procedural and Multi-Core Techniques to Take Visuals to the Next Level," from 9:00 a.m. - 10:00 a.m. on Friday, March 27 at an Intel-sponsored session during the 2009 Game Developers Conference (GDC). This session will demonstrate how Allegorithmic utilizes multi-core architectures in the Substance Air middleware to deliver high-quality textures, reduced download size and new production and rendering strategies to game development teams. Substance Air is Allegorithmic's new texturing solution for the creation and distribution of online and downloadable games (MMOs, Free2Play and XBLA/PSN). Being shown for the first time at GDC, Substance Air is part of Allegorithmic's new generation of middleware for authoring and generating textures that feature unprecedented visual quality and graphical detail.

The "Procedural and Multi-Core Techniques to Take Visuals to the Next Level" session is scheduled for Friday, March 27, 9:00 a.m. - 10:00 a.m. in room #2010 in the West Hall of GDC. The session will feature Dr. Sebastien Deguy, president and founder of Allegorithmic, and Ed Plowman, marketing manager for Intel.

For more information on this session, please visit http://software.intel.com/en-us/articles/intel-at-gdc/.

About Allegorithmic
Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company's two flagship products are Substance and ProFX. Allegorithmic has partnered with some of the industry's leading games and technology companies, including Epic Games, NCsoft, The9, Acony Games, Ready at Dawn, Emergent Games Technologies and Microsoft. For more information on Allegorithmic and its products, please visit www.allegorithmic.com.

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