I think there is room for confusion since the exact details on how the system works are not clearly disclosed.

How are the advertisement contracts made?

Do the advertisers pay a fixed price and SCG has then to divide half that amount among the total views all items had and then multiply that number for the total amount of views X member had?

Does SCG also get a variable amount of money for each view an ad gets?

If so, it's a totally different thing.

It's logical we want to know in order to think of ways of improving our profits, but also to know if there's anything we can do in order to help ShareCG grow.
I mean, if more members mean less money for the content providers, then I will refrain myself from spreading the word. If, on the contrary, more members and views in general will mean more money to split, then I'll go and tell everybody. (This is just an example of things I can do to help, of course).

So, I think it would be useful for everybody to know how exactly the advertisement system works.

Barb