Multimedia Games to PLAY LOUDER(TM) at 2012 Global Gaming Expo

- First Nationwide TournEvent® of Champions™ Kick-off Celebration Slated for G2E® -

- Growing Product Portfolio Includes Exciting New Video and Mechanical Reel Games, Including Latest Extension for Popular Side Action® Series and New Premium High Rise Games® -

AUSTIN, Texas & LAS VEGAS — (BUSINESS WIRE) — September 19, 2012 — Multimedia Games Holding Company, Inc. (Nasdaq: MGAM) (“Multimedia Games” or the “Company”) invites customers and players to PLAY LOUDER™ as it brings the distinct sense of Austin to the twelfth annual Global Gaming Expo (G2E®) from October 2-4, 2012, in Las Vegas, Nevada at the Sands Expo & Convention Center (Booth #1165). The Company’s new products on display at G2E 2012 draw on the creativity and technological savvy of its Austin, Texas roots which combine to deliver an innovative and highly amplified gaming experience. Multimedia Games will demonstrate an expanded reach for its award-winning TournEvent® slot tournament system, new content and game mechanics that add to its portfolio of player-popular video and mechanical reel gaming machines and new titles for its successful High Rise Games® series of premium participation games.

Patrick Ramsey, President and Chief Executive Officer of Multimedia Games, commented, “Continuing to build a diverse portfolio of great games and technologies that address all U.S. gaming markets is a critical element to our long-term growth and our showing at G2E 2012 will clearly demonstrate that our targeted investment in product development is delivering results. We’re committed to developing distinct new gaming experiences for our customers and their players. Our display this year at G2E will include 31 innovative new titles which highlight our ability to create the differentiated play features, enhanced art and dynamic sound that players love. In particular, Multimedia Games is taking our TournEvent® of Champions™, which has been a huge success already in several states, nationwide in a year-long event that will culminate at G2E 2013. We will also extend the excitement of our High Rise Games series with two great new games and will showcase our re-designed Player HD® cabinet featuring new lighting effects. Finally, we are excited to bring a slice of Austin fun to the show with daily live performances by Austin-based band Micky and the Motorcars.”

G2E 2012 Kicks Off Nationwide TournEvent of Champions

TournEvent – named one of Casino Enterprise Management’s “Top Slot Floor Technology Products” in 2010 and 2011 and recognized by Global Gaming Business as a “Best Consumer Technology” in 2010 (3rd place) and 2011 (Honorable Mention) – will once again capture center stage at G2E. Offering industry-leading functionality that has revolutionized the slot tournament experience, TournEvent 4.0 enables a dynamic and interactive tournament at the touch of a button and enables operators to create unique team slot tournaments for the first time, offering a variety of customizable configurations based on the number of players, mechanics of team advancement, rankings and tournament prize awards.

Multimedia Games has recently leveraged the growing number of TournEvent installations in California and Washington to create a pair of statewide TournEvent of Champions slot tournaments. These events included multiple pre-qualifying rounds at participating casinos that whittled thousands of contestants to approximately 300 top contenders at each property who competed in final qualifying rounds. The local winners in California competed for the top prize and state-wide bragging rights aboard a Celebrity Wine Tour cruise. Local winners in Washington, who were selected from over 10,000 players at 13 casinos, received cash, roundtrip airfare to Las Vegas and a suite at the Venetian Las Vegas Casino, along with a chance to compete on October 3, 2012, for the top prize and state-wide bragging rights. The Championship event begins with round one on the G2E show floor in Multimedia Games’ booth (#1165) at 4:00 p.m. PT and will continue at 6:30 p.m. PT in Lagasse’s Stadium at The Palazzo.

With the growing availability of TournEvent – currently in over 100 casinos in 22 jurisdictions – Multimedia Games is ready to take the TournEvent of Champions nationwide. Kicking off at G2E 2012, the National TournEvent of Champions will begin at participating casinos in January 2013 and the Company’s TournEvent of Champions tournament bus – which will debut on the show floor at G2E 2012 – will roll across the nation to help promote and celebrate local semifinal events taking place between March and September. The nationwide TournEvent of Champions culminates at G2E 2013 where the championship event will crown the nation’s best slot tournament player.

Mr. Ramsey added, “The incredible buzz generated by TournEvent of Champions in both California and Washington State as well as the overwhelming demand for our TournEvent slot tournament system made it clear that we needed to offer our customers an unparalleled slot tournament experience on a national level. Our team has created a fantastic turnkey solution that leverages the power of TournEvent to generate instant floor-wide buzz and help improve floor performance at our customers’ facilities. We encourage all G2E 2012 attendees to stop by the Multimedia Games booth to experience the power of TournEvent and sign on to bring the excitement of our upcoming nationwide TournEvent of Champions to their casino floor. The nationwide TournEvent of Champions will roll across the country in 2013, bringing increased gaming revenues to participating casinos and unmatched player excitement.”

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