New endeavor offers commercial construction companies the opportunity to leverage an industry-specific web address
JEFFERSON VALLEY, N.Y. — (BUSINESS WIRE) — March 6, 2014 — The Blue Book Building and Construction Network and .BUILD have signed an agreement for a joint marketing initiative to provide targeted “URLs” exclusively for companies in the construction industry.
As an approved registry, .BUILD will be one of several new top level domains (TLD) launched in 2014 that provide an opportunity for companies to improve their web presence with the power of an industry-specific domain name. The Blue Book Network will be working closely with .BUILD to help commercial construction companies secure their targeted domain and appropriate domain name registration. These targeted domains will become an integral part of any company’s web presence and SEO strategy in 2014 and moving forward.
“We are excited to be combining this URL offering with our new ProView technology, providing a robust combination of content and positioning designed to help contractors, subcontractors and suppliers get found, qualified and hired by the companies that require their products and services,” explained Rich Johnson, President of The Blue Book Building and Construction Network. “In the same vein, the combination of the .BUILD URL and ProView technology will simplify the qualification process for those companies looking to hire,” he added.
“We could not have a better partner to help us transition the building industry into the exciting and challenging landscape of the new Internet,” says George Minardos, CEO and Founder of .BUILD. “The Blue Book has consistently balanced its one hundred year history as a trusted source for building information with its cutting edge technological innovations. This is the perfect complement to our shared vision of maximizing the opportunity for the building industry to connect, collaborate and construct online. ”
Both companies are exhibiting at the 2014 ConExpo Show, taking place this week in Las Vegas. If you are attending, please stop by The Blue Book Network Booth, number 65632 and the .BUILD booth, number 65831 in the South Technology Hall, for more information.
About The Blue Book Building and Construction Network
The Blue Book Network, now an employee-owned enterprise, is the largest and most active construction network in the United States. For over one hundred years, the commercial construction community has turned to The Blue Book Network for accurate, complete and up-to-date information on the people and products required for their projects. The company maintains a nationwide industry search engine at thebluebook.com and publishes 28 regional directories annually. In addition, The Blue Book Network provides a complete suite of digital marketing, workflow and education resources for the industry.
.BUILD is the TLD designed especially for the online needs of the building industry, one of the world’s largest vertical markets. From roads to skyscrapers, .BUILD will be the Internet hub for builders of every kind. Conceived and run by industry veterans, .BUILD brings a wealth of real world experience to the .BUILD vision. The registry will be more than just another generic TLD. It will be an online community dedicated to serving builders through enhanced search, website design, news, information and virtual markets. The registry has formed strategic partnerships with the best in the business. With physical offices in Santa Monica, California, .BUILD currently lives online at www.dotbuild.co.