Ubisoft, Activision, Midnight Oil, 2K and Sony Computer Entertainment America Earn Top HonorsSAN FRANCISCO and FRAMINGHAM, Mass., April 24, 2014 — (PRNewswire) — The Game Marketing Awards® (GMA), the first and only U.S. program that honors the finest work created by marketing and creative professionals in the video game marketing community, today announced the winners for its 9th annual program to celebrate best practices in marketing, promotion and advertising for the interactive game and entertainment community. The winners were selected by a jury of world-class interactive entertainment marketing professionals, with winners announced at a special ceremony immediately following the 2014 Game Marketing Summit® (GMS), which took place yesterday, April 23rd, in San Francisco at the Yerba Buena Center for the Arts.
"On behalf of the GMS Board of Governors and IDG World Expo, I want to applaud all of the 2014 GMA winners," said Mary Dolaher, Chief Executive Officer of IDG World Expo, owner of the Game Marketing Summit. "Each recipient was selected by their peers against their own high standards of excellence, underscoring the fact that these companies and the individuals behind them are truly the best of the best in the uniquely challenging game marketing business."
In addition to the GMA winners, IDG World Expo announced that Kym Nelson, Senior Vice President of Sales for Twitch has been named Co-Chair of the Game Marketing Board of Governors for GMS. In this position, she will lead the Board of Directors, the governing body of the Game Marketing Summit that oversees key organizational activities. She will serve alongside fellow co-chair Carolyn Feinstein, Senior Vice President of Global Consumer Marketing at Electronic Arts.
"We are thrilled to welcome Kym Nelson to the GMS Board of Governors -- we know that she will be an outstanding leader and contributor to the future of GMS," said Marci Yamaguchi Hughes, General Manager of the Game Marketing Summit. "As we conclude this year's GMS and celebrate the winners of the GMAs, we are very excited about the continued growth and innovation of our conference and the industry as a whole."
A partial list of winners of the 9th Annual Game Marketing Awards includes:
Game Marketing Agency of the Year
Game Marketing Team of the Year
Outstanding TV or Theatrical Ad
Sony Computer Entertainment America
Best Digital Advertising Campaign
Xbox and Razorfish
Standout Ad Campaign
Team One and 2K
Outstanding Overall Marketing Campaign – Mobile Games
Best Showing at a Trade Event
Most Effective Buzz Generating Tactic
IAM8BIT and Arenanet
Best Use of Sound Design
G-Net and Bethesda Softworks
Funniest Video Asset
Best Product Logo Design
Petrol Advertising and Popcap Games
Best Limited Edition, Special Edition or Collector's Edition
Namco Bandai Games America, Inc.
For a complete list of winners or more information about the 9th Annual Game Marketing Awards, visit www.gamemarketingsummit.com/awards/winners. Information is also available on Facebook https://www.facebook.com/GameMarketingSummit and Twitter at https://twitter.com/GameMarketers or use #GMS14.
About Game Marketing Summit
As the world's largest interactive game marketing gathering, the Game Marketing Summit celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. Owned by IDG World Expo, GMS is a one-day event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry culminating with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored. For additional information, please visit www.gamemarketingsummit.com.
About IDG World Expo IDG World Expo ( www.idgworldexpo.com) is an award-winning producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®/iWorld®, the MacIT® Conference, Electronic Entertainment Expo® (E3®), Digital Entertainment World (DEW), The Game Marketing Summit® (GMS), Anime Expo®, BlogHer, BlogHer Food, and Macworld Mobile. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
SOURCE Game Marketing Summit
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