Minnetonka Audio Software to announce distribution partnership with Auro Technologies

Minnetonka Audio Software to create to the most immersive 3D audio 

Mol, Belgium, 11 August 2014 – Minnetonka Audio Software, a leader in production software for motion picture, broadcast Surround sound and consumer electronics applications, announces that they will be a distributor for Auro Technologies audio creation software. Minnetonka sells the Auro-3D® Authoring Tools and the compatible Auro-Matic® Pro.

Minnetonka is an award–winning solutions provider for motion picture, video, broadcast, game, and optical disc production. Its AudioTools Server is the file–based software alternative to hardware program optimisers, bringing expert audio automation to existing media production infrastructures. With a background for all-things-surround, Minnetonka will offer Auro-3D ® Authoring Tools and Auro-Matic® Pro directly to its highly targeted, hand selected global distribution channel.  These two new additions will be on display in booth 7.J40 during the upcoming IBC tradeshow in Amsterdam, September 12th-16th, 2014.

Universally recognised as a leader in audio innovation, Auro Technologies, a spin-off of the Galaxy Studios Group, is the trailblasing pioneer behind today’s most immersive 3D listening experience in music and film soundtracks through the Auro-3D® Technology Suite. The Auro-3D® Concept and Audio Formats with Auro-3D®’s unique three-layered speaker layout, were designed by the founder and CEO of Galaxy Studios and Auro Technologies, Wilfried Van Baelen. The Auro-3D® Creative Tool Suite allows you to add immersive 3D sound to your existing workflow, whilst making the 3D content available through a single file distribution, and played back in digital cinema, or home theatre via Blu-ray™.

“Providing cutting-edge professional tools for Surround sound and 3D Audio is a core objective for Minnetonka”, commented Markus Hintz, Minnetonka Audio’s VP of Global Sales and Business Development. “Auro Technologies’ Creative Tool Suite is a necessary addition to our lineup as the Auro-3D® format is the next step in sound evolution to create truly immersive 3D audio content.  We are excited to offer these products through our channel.”

“We are delighted to work with Minnetonka, a company that has been dedicated to professional quality digital audio editing products since its founding in 1986.  Partnering with a brand that has maintained its position as a technology leader in an ever-evolving technology climate, will further allow us to deliver great new products over the coming years,” said Wilfried Van Baelen, CEO of Auro Technologies.

Audio reproduction has evolved from a point source (Mono), to a single dimension (Stereo), to two-dimensional Surround Sound (5.1/7.1). To produce authentic three-dimensional sound, a reproduction system must include a vertical Z-axis (top-to-bottom), in addition to the existing X (side-to-side) and Y (front-to-back) planar axes found in current systems. Auro-3D®’s unique three-layered approach (Lower, Height, and Top Layers) completes this evolution by creating a realistic three-dimensional soundscape, and the new integrated Auro-3D® Creative Tool Suite allows content creators to work flexibly and efficiently across all of these dimensions.

This set of plugins is designed to be easily integrated into any existing content-creation workflow, while solving many technical limitations present in DAW stations, such as limited bus widths and the lack of 3D panning. All tools allow the creative mind to work within the uncompressed audio domain, and multiple masters (in different formats) that can be mixed at the same time. Combined with the Auro-Matic™ Pro upmixing plug-in, this makes the full Auro-3D® Creative Tool Suite the most flexible and most efficient solution on the market for the creation of 3D immersive sound.

About Auro Technologies

Auro Technologies is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).  For more information, visit the Auro-3D® website.

About Minnetonka Audio Software

An award–winning solutions provider for motion picture, video, broadcast, game, and optical disc production, Minnetonka Audio Software creates essential technology for the world's top media professionals. Its revolutionary AudioTools Server is the file–based software alternative to hardware program optimizers, bringing expert audio automation to existing media production infrastructures. The AudioTools, SurCode, and discWelder product lines support the full array of audio codecs, file types, and standards for mobile, optical disc, OTT and broadcast. The company is the leading provider of professional OEM audio solutions as well as file–based QC and loudness control. Spanning more than two decades of operation, the Minnetonka, Minnesota–based company has a subsidiary in Germany and an international network of distributors and channel partners who share its commitment to quality and service. More information is available at www.minnetonkaaudio.com


Lisa Bronselaer
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