Toys"R"Us® Becomes The Training Zone For Teenage Mutant Ninja Turtles Excitement

Toys"R"Us Stores Nationwide Offer an All-New Assortment of Toys Based on Kid-Favorite Nickelodeon TV Series, an Interactive 'Turtles in Training' Sweepstakes and More

WAYNE, N.J., Oct. 2, 2014 — (PRNewswire) —   Toys"R"Us® has announced that it will offer a wide range of toys and accessories, including exclusive action figures and playsets, vehicles, role play items and more, based on the highly anticipated third season of the Nickelodeon television series, Teenage Mutant Ninja Turtles. Starring everyone's favorite heroes in a half shell, the new assortment from Playmates Toys® is spinning into Toys"R"Us stores nationwide this month, as well as online at Fans of the show will also have the opportunity to participate in the company's 'Turtles in Training' Sweepstakes, through which a grand prize winner will receive an all-expense-paid trip to Los Angeles, CA, to record their voice for an upcoming episode of the hit CG-animated series. Additionally, Toys"R"Us will host a special event on Thursday, October 9 at Toys"R"Us Times Square in New York City, where Daytime Emmy® Award winner Rob Paulsen (voice of Donatello) and Greg Cipes (voice of Michelangelo), as well as executive producers Ciro Nieli and Brandon Auman will meet and greet with fans and sign autographs.

While viewers gear up for the season three premiere of Teenage Mutant Ninja Turtles on October 3 at 8pm (ET/PT) on Nickelodeon, fans of the reptile brothers will find a full aisle packed with product dedicated to Leonardo, Raphael, Donatello and Michelangelo at their local Toys"R"Us store. Among the assortment of licensed action figures, role play items, vehicles and apparel available at Toys"R"Us, customers will find a collection of exclusive products, including an 11-inch Interactive Talking Turtles 2-Pack with Donatello, Ultimate Sewer Lair and Z-Line Playset, Leonardo's Electronic Stealth Sword and Teenage Mutant Ninja Turtles Comic Book with Action Figure.

"As Teenage Mutant Ninja Turtles celebrates its 30th anniversary this year, there's no question that these 'heroes in a half shell' have become engrained in pop culture and have amassed a large following among fans of all ages," said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys"R"Us, Inc. "At Toys"R"Us, we've watched this brand grow, now ranking among the top licenses in the action figure category. We are excited to bring the magic of play to young fans of the Teenage Mutant Ninja Turtle franchise with a large selection of merchandise, including great exclusive items, such as action figures and playsets, which can't be found anywhere else."

"This is a wonderfully expansive program at Toys"R"Us that will give kids and parents alike great opportunities to get into the action and spirit of the Turtles Training Zone with terrific toys and accessories," said Dion Vlachos, Senior Vice President, Retail Development, Nickelodeon. "This continues to be a big year for Teenage Mutant Ninja Turtles and we are incredibly excited about having a full aisle at Toys"R"Us complementing the October 3 premiere of the TV show's third season on Nickelodeon."

The following select Teenage Mutant Ninja Turtles items from Playmates Toys are now available exclusively at Toys"R"Us stores nationwide and online at

11-Inch Interactive Talking Turtles 2-Pack with Donatello from Playmates Toys®
Turtles in training will love bringing this 2-pack of heroes in a half shell to life with the new Toys"R"Us exclusive 11-inch interactive and fully articulated talking figures. Containing more than 40 phrases and sound effects, each figure recognizes when his brother is talking and can provide his own unique response, delivering hundreds of Turtle interactions. Available in Raphael and Donatello, Leonardo and Donatello or Michelangelo and Donatello. 3 "AAA" batteries required (included). Ages 4 years and up.

Leonardo's Electronic Stealth Sword from Playmates Toys®
Leonardo fans can recreate their favorite scenes from the show with this Toys"R"Us exclusive electronic role play sword. Featuring 2 modes of play, Ninja Battle or Ninja Training, little ones can learn the art of ninjutsu with motivating words from Leonardo. The sword recites more than 50 phrases and sound effects. 3 "AAA" batteries required (included). Ages 4 years and up.

The following select Teenage Mutant Ninja Turtles items from Playmates Toys will be available beginning in November exclusively at Toys"R"Us stores nationwide and online at

Teenage Mutant Ninja Turtles Ultimate Sewer Lair and Z-Line Playset, from Playmates Toys®
Kids can bring their favorite heroes home with this massive, Toys"R"Us exclusive 42-inch playset that recreates the Turtles' Sewer Lair home and the streets above. This bundle features 5 playsets in 1, including the Secret Sewer Lair Playset and 4 individual Z-Line Playsets, including Fire Escape Freefall, Window Wipeout, Billboard Breakout and Water Tower Washout. All playsets can be connected together via zip line to create a customizable Turtles environment. The Secret Sewer Lair Playset comes packed with more than 20 different ninja features, so the Turtles can monitor the city with a telescoping periscope and practice battle skills on a Shredder dummy. And, by attaching the Z-Line Playsets to any wall, the Turtles can rappel across the room into battle. No batteries required. Ages 4 years and up. 

Teenage Mutant Ninja Turtles Comic Book with Action Figure from Playmates Toys®
Inspired by the original Teenage Mutant Ninja Turtles 40-page black and white comic book created by Peter Laird and Kevin Eastman, these new, Toys"R"Us exclusive fully articulated, 4.5-inch action figures of Leonardo and Michelangelo come complete with their authentic red bandanas and signature twin katana swords and nunchucks. Each action figure comes packed with colored reprints of the full-sized Leonardo and Michelangelo micro series Issue #1 comic books from 1984 published by IDW. No batteries required. Ages 4 years and up.

To download high-res images of Toys"R"Us exclusive Teenage Mutant Ninja Turtle products, please visit:

Fans Encouraged to Enter the Toys"R"Us 'Turtles in Training' Sweepstakes
On Sunday, October 5, Toys"R"Us will kick off its 'Turtles in Training' Sweepstakes. Fans must search for clues at Toys"R"Us stores or online to enter for a chance to win a Grand Prize trip for four to the Nickelodeon Animation Studio in Burbank, CA to record their voice for a future episode of Teenage Mutant Ninja Turtles airing on Nickelodeon, or one of four weekly prizes.

Between Sunday, October 5 and Saturday, November 1, participants can unlock weekly clues that will be hidden on the 7.5-foot Teenage Mutant Ninja Turtles archway, located at the front of every Toys"R"Us store, using a pair of green 'Turtles in Training' decoding glasses, which can be obtained from a store associate. And, for a limited time only, from Sunday, October 5 through Saturday, October 11, customers who purchase $25 or more of Teenage Mutant Ninja Turtles product at their local Toys"R"Us store will receive their very own, free pair of 'Turtles in Training' decoding glasses (while supplies last). Alternatively, those who want to get in on the sweepstakes fun while at home or on the go can obtain the applicable weekly training clue by visiting and following the instructions. Once participants have uncovered the clues and visit to submit the training clue into the online portal, they'll be entered to win and will receive access to exclusive Teenage Mutant Ninja Turtles content and savings.

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