Behind-the-Scenes: Toshiba Documents Entire Times Square 2015 New Year's Eve Celebration in 90 Seconds

NEW YORK — (BUSINESS WIRE) — January 1, 2015 — Documenting the biggest celebration of the year shared around the world, Toshiba, the exclusive sponsor for the Official Countdown of the Times Square 2015 New Year's Eve Celebration, has produced a 90-second “behind-the-scenes” video. Viewers will see what goes into creating the largest New Year’s Eve party in U.S. –practice, practice, practice and tons of confetti! Created with footage taken from the ground as well as from Toshiba’s unique vantage point high atop Times Square, the video shows the transformation of Times Square into the ultimate destination for celebration.


Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future,” Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation” and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion).

To find out more about Toshiba, visit


Ketchum for Toshiba America, Inc.
Kelly Heisler, 646-884-1658
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