Professional Convention Management Association Partners with Sonic Foundry to Connect Meeting Planners Worldwide

Mediasite Events helps PCMA build membership, expand reach, increase relevance with blended events

MADISON, Wis. — (BUSINESS WIRE) — January 12, 2015 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video creation and management solutions, today announced the company’s Mediasite Events team will be used to webcast PCMA’s Convening Leaders conference this week in Chicago, in addition to several other PCMA events in 2015 and 2016.

PCMA represents more than 6,000 planner professionals, suppliers, faculty and students globally with 17 chapters in the U.S., Canada and Mexico and holds several professional development opportunities annually. Sonic Foundry’s Mediasite Events team will live stream more than 65 sessions from PCMA’s largest event, the Annual Convening Leaders, - Jan. 11-14 in Chicago, Ill., allowing professionals unable to make it to the conference to attend online live or on-demand regardless of location.

“PCMA recognizes that hybrid events are essential to reach larger audiences, and we’ve been increasingly using webcasting, and the expertise of Mediasite Events over the last few years to do so,” said Sherrif Karamat, PCMA COO. “We’ve been able to build our membership, expand our reach and increase our relevance by partnering with Sonic Foundry. The Mediasite Events team captures and preserves all the inspirational knowledge shared, making are conferences so transformative that they can’t be contained by conference walls.”

PCMA hosts additional conferences and webinars annually for industry leaders, and all events this year and next will be supported by Mediasite Events, including PCMA Education Conference June 14-17 in Fort Lauderdale, Fla.

“PCMA conferences are where the most influential people in the meetings industry convene, and when new ideas spark there, they take hold of the entire industry. All the discussions and knowledge shared needs to be captured, indexed and preserved so that the conversations continue long after the last sessions,” said Rob Lipps, executive vice president, Sonic Foundry. “It’s exciting to see PCMA placing such a high value on hybrid events, and we’re honored to continue our long-standing partnership to reach meeting planners around the world via webcasts.”

Shane Tracy, Director of Events, Sonic Foundry, will present “ Behind the Scenes: Planning PCMA’s Hybrid Event” at 2:45 p.m. Tuesday.

Mediasite Events is a leading global provider of live and on-demand webcasting for hybrid events and high-profile meetings, supplying turnkey streaming solutions for about 700 events annually.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted leader for video capture, management and webcasting solutions in education, business and government. The patented Mediasite Enterprise Video Platform transforms communications, training, education and events for more than 3,000 customers in over 60 countries. The company empowers organizations to reach everyone through the power of video; accelerating knowledge-sharing, preserving valuable content, building stronger teams and getting results.

© 2015 Sonic Foundry, Inc. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.



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