PlayDate Digital's MY LITTLE PONY: CUTIE POX Storybook App for iPhone, iPad and iPod touch, Starring the Cutie Mark Crusaders, Is an Educational and Relatable Tale for Young Readers

NEW YORK, Jan. 30, 2015 — (PRNewswire) — Do you remember how hard it was to be patient as a kid, especially when you just wanted to grow up as quickly as possible? In the interactive storybook app, MY LITTLE PONY: CUTIE POX, from PlayDate Digital, under license from Hasbro, Inc., Apple Bloom takes matters into her own hooves on her path to growing up and ends up with the Cutie Pox! This eighth installment in PlayDate Digital's MY LITTLE PONY app collection is based on the animated series My Little Pony: Friendship is Magic, created by Hasbro Studios and currently airing on Discovery Family Channel in the United States.

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Getting your cutie mark is part of growing up in Equestria. Earning a cutie mark signifies that a pony has discovered his or her special talent and can use that talent to shine and make a difference. Apple Bloom, Sweetie Belle, and Scootaloo, Ponyville's self-proclaimed Cutie Mark Crusaders, can't wait to grow up and discover who they are meant to be. When Apple Bloom gets tired of waiting for her cutie mark and snatches up a Heart's Desire flower, she finds herself afflicted by an ancient, mysterious ailment with no known cure. With the Cutie Pox running her ragged, Apple Bloom must seek the advice of a sage and trusted friend, Zecora the zebra, in the hopes of curing the incurable!

"MY LITTLE PONY: CUTIE POX is all about growing up at a pace that makes sense for each individual," said Shaan Kandawalla, PlayDate Digital co-founder. "It's a story that resonates with children coming into their own and learning to value hard work and practice to master skills."

"The Cutie Mark Crusaders are learning the value of patience and honesty on their journey to earning their cutie marks," said Samantha Lomow, SVP Global Brand Strategy and Marketing at Hasbro, Inc. "In this wonderful story, Zecora, a wise advisor to the fillies, must work her magic to show them that taking the easy path toward your goals isn't always the best way."

Key Features:

  • Starring the Cutie Mark Crusaders—Apple Bloom, Scootaloo, and Sweetie Belle!
  • Featuring Twilight Sparkle, Applejack, and Zecora, too!
  • Interactive MY LITTLE PONY action and voices on every page.
  • Quality animation
  • Read to Me and Read Along modes for all levels of early and emerging readers.
  • AutoPlay mode that allows the story to play out like a movie
  • New and advanced vocabulary highlighted and sounded out on each page.
  • Includes a Sight Word practice section.

Designed for practice in areas such as:

  • Early and emergent literacy
  • New vocabulary
  • Expanding early reading skills
  • Increasing reading comprehension

For even more Pony fun, look out for My Little Pony – Friendship Is Magic: Adventures Of The Cutie Mark Crusaders DVD being released on February 24, 2015 in the U.S. and Canada from Shout! Factory—in collaboration with Hasbro Studios. The release of "Cutie Mark Crusaders" marks the first of a series of planned collaborations between PlayDate Digital and Shout! Factory to cross-promote My Little Pony: Friendship is Magic stories, media, and products. In addition, Shout! Factory and PlayDate Digital will host contests and offer value-added bonus material.

The MY LITTLE PONY: CUTIE POX app from PlayDate Digital is available for $2.99 in the App Store on iPhone, iPad, and iPod Touch or at

About PlayDate Digital Inc.
PlayDate Digital Inc. is an emergent publisher of high-quality, interactive, mobile educational software for children, designed to nurture children's emerging literacy and creativity skills. Created in collaboration with leading preschool education experts, PlayDate Digital content is built in partnership with some of the world's most trusted global brands for kids and developed and published for iOS and Android devices. More information can be found online at or "Like" them on Facebook and follow them on Twitter ( @playdatedigital).

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere.  The Company's Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form.  Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at and follow us on Twitter ( @HasbroNews).

Allison Katz
Nobl Communications
Email Contact

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SOURCE PlayDate Digital Inc.

PlayDate Digital Inc.
Hasbro, Inc.

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