Rooomy's patented core technology brings real estate, retailers, and consumers together to transform the home buying processSAN JOSE, Calif., June 30, 2015 — (PRNewswire) — Rooomy launched a first-of-its-kind iPad app today that provides a cutting edge virtual staging solution for real estate, home furnishings retailers, and consumers. Rooomy's patented core technology transforms 2D images into 3D spaces, making it possible to visualize interiors like never before. Its 3D rendering and decorating functionality is unmatched in the marketplace.
Rooomy is a powerful tool for real estate companies, which subscribe to the app to virtually stage their listings with products from leading furniture brands. Staging helps homebuyers see the full potential of a new home and studies have shown that staging properties leads to increased conversion rates and higher valuations. However, renting furniture for staging is expensive and inconvenient, which is why virtual staging represents such a valuable opportunity. Previously, the virtual staging solutions on the market were not easy or instant, and only offered 2D settings. Now, Rooomy offers a more powerful, interactive, and engaging 3D solution. The company is already piloting with leading real estate firms – Prudential Cosner, in California, and Modern Spaces NYC, on the East Coast - that will use its technology to stage the properties they have for sale and rent.
The third component of Rooomy's platform is retailers, who leverage its capabilities to connect with home shoppers at the precise moment when they are the most valuable - when they are buying a new home. By featuring their products in the app, retailers allow potential customers to see how certain furniture and design ideas would look in that space. When they find something they like, Rooomy directs consumers to the retail sites where they can access more information and buy. Participating retailers include Wayfair, BluDot, Design Within Reach, All Modern, and Havertys.
"Real estate and retail are hampered by an inability to visualize what spaces would look like redecorated," said Rooomy CEO, Pieter Aarts. "Consumers are hampered by the inability to personalize a listed house to their liking and imagine vacant properties as future homes. Rooomy's advanced 3D visualization technology overcomes all these limitations, providing the holy grail of real estate staging and interior design."
Rooomy facilitates transactions and engages consumer at every step in the home buying and decorating process. In addition to producing instant and immersive 3D conversions of 2D images, it offers superb object and texture rendering, zooming in real time and true scale, object cleaning, semantic layers and scene intelligence, and photorealistic quality.
Loft-NedSense is an innovator in the 3D visualization of home furnishings in rooms. Its LOFT core technology enables photographs of a room to quickly be turned into a 3D environment that can be redecorated, and is used by leading branded furniture retailers. Its cloud based platform Rooomy enables virtual staging and redecoration in 3D of real estate listings, connecting home furnishings retailers and the real estate community with consumers at the moment they are considering a home purchase.
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Tony Keller, 312-750-0858