Global Embedded Multi Media Card (eMMC) Industry

LONDON, July 9, 2015 — (PRNewswire) — This report analyzes the worldwide markets for Embedded Multi Media Card (eMMC) in Thousand Units by the following End-Use Application Areas: Automobiles, Mobile Phones, Tablets, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 20 companies including many key and niche players such as -

Greenliant Systems, Ltd.
Kingston Technology Corporation
Micron Technology, Inc.
Phison Electronics Corporation
SK Hynix Inc.

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Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


An Introductory Prelude II-1
eMMC: The Mainstream Flash Memory for Mobile Devices II-1
Table 1: Global Flash Memory Market (2014): Percentage
Breakdown of Consumption by Device Type(includes
corresponding Graph/Chart) II-2

Table 2: Global Mobile Handset Flash Memory Market (2014):
Percentage Breakdown of Unit Sales by Memory Type (includes
corresponding Graph/Chart) II-2

Table 3: Global eMMC Market (2012 & 2014): Percentage
Breakdown of Unit Shipments by Memory Densities (includes
corresponding Graph/Chart) II-3
Explosive Proliferation of Smartphones Widens Market
Opportunity for eMMC II-3
Opportunity Indicator II-4
Table 4: Global Smartphones Market (2014 & 2020): Sales
Breakdown in Thousand Units by Geographic Region (includes
corresponding Graph/Chart) II-4

Table 5: Global Smartphones Market: CAGR Ranking Over
2014-2020 by Major Countries for US, Canada, Japan, France,
Germany, Italy, UK, Russia, China, India, and Brazil
(includes corresponding Graph/Chart) II-5

Table 6: Global Mobile Phones Market (2010-2016): Percentage
Breakdown of Shipments by Feature Phones and Smartphones
(includes corresponding Graph/Chart) II-5

Table 7: Average Selling Price of Smartphones in US$ for
2010, 2012 & 2014 (includes corresponding Graph/Chart) II-6

Table 8: Global Smartphone Market: Average Storage Capacity
in Gigabytes for the Years 2010 & 2015 (includes
corresponding Graph/Chart) II-6
Growing Demand for Sleeker & Thinner Mobiles Benefits eMMC II-6
Proliferation of Mobile Internet Gives a Fillip to eMMC Market II-7
Key Statistical Findings II-8
Table 9: Global Mobile Telecommunications Market (2014):
Mobile Cellular Subscriptions and Active Mobile Broadband
Subscriptions by Region for The Americas, Europe, CIS
Countries, Asia-Pacific, The Middle East, and Africa II-8

Table 10: Monthly Mobile Data Traffic (in MB) for
Smartphones, Mobile PCs and Tablets (2014 & 2020) (includes
corresponding Graph/Chart) II-8

Table 11: Percentage Breakdown of Mobile Data Consumption in
Smartphones by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9

Table 12: Percentage Breakdown of Mobile Data Consumption in
Tablets by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9
LTE: A Key Driver of Mobile Data Traffic & the Need for Data
Storage II-9
Opportunity Indicators II-10
Table 13: World Market for Mobile Handsets by Technology -
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G,
3G, 3.5G, and 3.9G/4G Enabled Handsets for Years 2013 & 2015
(includes corresponding Graph/Chart) II-10

Table 14: Global LTE Devices Market: Percentage Breakdown of
Unit Shipments by Geographic Region for years 2013 and 2015
(includes corresponding Graph/Chart) II-11

Table 15: Global LTE Devices Market (2013 & 2015):
Percentage Breakdown of Volume Shipments by Device Type
(includes corresponding Graph/Chart) II-12

Table 16: Leading Players in the Global LTE Smartphones
Market (2014): Percentage Breakdown of Volume Shipments for
apple, LG, Samsung, Sony and Others (includes corresponding
Graph/Chart) II-12
Rapid Proliferation of the Android Platform Spurs Growth II-13
Table 17: Global Mobile OS Market (2014 & 2020): Percentage
Breakdown of Unit Sales by Operating System (includes
corresponding Graph/Chart) II-14
Preloaded Applications Drive Demand for Higher Storage
Capacity in Smartphones II-14
Increasing Adoption of Tablets Drives Developments in eMMC Market II-15
Expanding Applications to Benefit the Market II-15
Automotive Industry: An Emerging Application Area II-16
Table 18: Increasing Electronic Content in Automobiles: A
Comparative Analysis of Electronic Component & Software Value
As a Percentage of Total Vehicle Value for Years 1975, 2000 &
2012 (includes corresponding Graph/Chart) II-17
eMMC Eats into SD Cards' Market Share II-18
Table 19: Global Mobile Storage Devices Market (2013 & 2015):
Percentage Breakdown of Unit Shipments by Storage Device Type
for SD Cards & eMMC (includes corresponding Graph/Chart) II-18
Updated v5.1 Specification Extends the Proficiency of the eMMC
System II-19
Emergence of Universal Flash Storage (UFS): A Threat to Reckon
With II-19
eMMC Vs. UFS: A Comparative Analysis II-20
Growing Image of UFS as the New Generation Mobile Device
Storage Bothers eMMC II-20
eMMC to Focus on Low to Medium-Priced Smartphones Amid
Looming Threat from UFS in High-End Segment II-21
Early Stage Status of UFS to Help eMMC Keep Growth Intact in
the Near-Term II-22
Market Share Analysis II-22
Table 20: Leading Players in the Global eMMC/eMCP Market
(2014): Percentage Breakdown of Dollar Sales for Kingston,
Micron, Samsung Electronics, SanDisk, SK Hynix, Toshiba and
Others (includes corresponding Graph/Chart) II-22
Market Outlook II-22

Embedded Multimedia Card (eMMC): A Definition II-23
Characteristics of eMMC II-23
eMMC Packets and Responses II-24
eMMC Standards II-24
eMMC Specifications at a Glance II-25
End Use Applications II-26

Silicon Motion Technology Rolls Out Ultra-High Performance
SATA 6Gb/s FerriSSD® and Single-Package Ferri-eMMC™ Embedded
Memory Solutions II-27
Micron Technology Unveils e•MMC 5.0 Memory for Automotive
Storage Applications II-27
Toshiba America Electronic Launches New Class of e-MMC™
Embedded NAND Flash Memory Products II-27
Spansion Unveils New Family of Industrial-Grade e.MMC NAND
Memory Products II-27
Arasan Chip Systems Unveils eMMC v5.0 Total IP Solution II-27
Micron Technology Launches 128-Gigabit NAND Flash Memory Device II-28
SanDisk Announces iNAND Extreme™ EFD's Support for NVIDIA®
Tegra 4-based Tablet Reference Designs II-28
Arasan Chip Systems to Upgrade Devices to Support e-MMC 5.0
Specification II-28
SanDisk Launches High-End eMMC Cards II-28
Micron Technology Introduces e-MMC Solutions for Automotive
Industry II-28
SanDisk Unveils 128-Gigabit NAND Flash Memory Chip II-28
SanDisk to Fabricate iNAND Ultra Devices with 19nm Process
Technology II-29
Toshiba Unveils 19nm Generation 128GB NAND Flash Chip II-29
Samsung Launches New Flash-Friendly File-System II-29
Transcend Introduces eMMC Solution II-29
Samsung Electronics Commences Production of High Density eMMC
Pro Cards II-29

Greenliant Systems Commences Production of eMMC NANDrive™ SSDs II-30
LFoundry to Acquire Italy-Based Manufacturing Plant of Micron
Technology II-30
Samsung Commences Mass Production of eMMC PRO 5.0 Chips II-30
Samsung Electronics Takes Over NVELO II-30
SK Hynix to Takeover Link_A_Media Devices II-30

Greenliant Systems, Ltd. (US) II-31
Kingston Technology Corporation (US) II-31
Micron Technology, Inc. (US) II-31
Phison Electronics Corporation (Taiwan) II-32
SK Hynix Inc. (South Korea) II-32
Samsung Electronics (South Korea) II-32
SanDisk Corporation (USA) II-33
Silicon Motion Technology Corp. (Taiwan) II-33
Toshiba America Electronic Components, Inc. (US) II-34

Table 21: Global Recent Past, Current & Future Analysis for
eMMC by Geographic Region - US, Canada , Japan , Europe ,

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