BeFunky Announces BeFunky Express for MAC OS X 'El Capitan' Release

PORTLAND, Ore., Oct. 1, 2015 — (PRNewswire) —   BeFunky, a leader in online Photo Editing and Design, announced today the release of BeFunky Express, a downloadable App and Extension, developed specifically for Mac and OS X El Capitan, BeFunky Express pairs perfectly with your Photos App for an unparalleled photo editing experience. 

BeFunky Express Photo Editor has all the tools you need to quickly and easily create stunning selfies, fix family photos, liven up landscapes, and more!

Armed with 45 million active monthly user visits, an impressive array of Awards and 8 years of startup stealth, BeFunky was ready for the next step with Apple. Discussions and planning began after an Apple Engineer brought the Photo Editing & Design tool to the attention of management with the suggestion that they be invited to build an app and extension for Photos. In typical BeFunky style, the entire team was assembled and work began and in 3 short months a new extension and app were developed, tested, and refined.  Utilizing Data from its millions of monthly users the Team was able to identify the best options for tools to include in the initial release. Taking those tools and developing advanced versions of each providing the user the best end result in the fewest clicks necessary.

Borrowing from iOS, Photos for OS X in El Capitan will include the addition of third party editing tools, giving users the ability to make edits to images with BeFunky's tools, off-line and without ever leaving the Photos app. The new app and extension were created to work across all Apple platforms running OS X El Capitan and BeFunky Express will be offered as a free tool. Alongside the already successful BeFunky Photo Editor and Collage Maker iOS App currently offered in the App Store and as a web based tool, BeFunky Express will also be available with advanced tools designed specifically for OS X El Capitan.

During the development process the focus became to develop superior tools and build upon the existing BeFunky Platform but in innovative and powerful ways. The tools needed to be more intuitive, simpler to use, applicable to a wide range of user scenarios and better than any of the tools currently available. 

As a lite version of BeFunky, the BeFunky Express initial release will include 6 advanced tools:

Auto Fix - Tired of all these Auto features not giving you the results you want? That's not an issue with BeFunky. With a single click, you can instantly enhance the quality of ANY image with amazing results.

HDR - Foreground too dark? Sky too bright? No problem, you can adjust highlights and shadows independently to create a beautiful, evenly lit photo.

Skin Smoothing - Step up your selfie game. Using a technique called Frequency Separation you can easily smooth away blemishes and imperfections without losing the natural beauty and texture of your skin. 

Teeth Whiten - You'll never worry about whether your smile is its brightest. Slide your mouse across your smile to instantly whiten teeth and make your smile stand out.

Eye Brighten – Removes the dark and yellow spots in the eyes, brightening out the natural brilliance of your eyes.

Skin Tone – A smart tool that will detect skin tones, it allows you to lighten and darken skin tones.

Co-Founder and CEO of BeFunky, Tekin Tatar concludes, "Being selected by Apple to develop a Photos extension for their release of El Capitan is the best possible case scenario as we move forward and grow our business. Aligning with a presence like Apple makes perfect sense because we share so many common business themes from Diversity in the workplace to creating an elegant seamless workflow experience. This first step in building an off line tool takes us into a new marketplace and gives new freedom to our current and new users and we look forward to expanding on this first app and extension."


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Jonathan Wright
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