-- Partnership to Launch November 1 Alongside Discovery Family's PROJECT THANK YOU, A Month-Long Campaign That Encourages Viewers to Have an Attitude of Gratitude --SILVER SPRING, Md. and SAN FRANCISCO, Oct. 13, 2015 — (PRNewswire) — Discovery Family Channel and VolunteerMatch today announced a partnership to encourage and empower families to give back during the season of giving. Kicking off this November in conjunction with Discovery Family's PROJECT THANK YOU, a call-to-action for families to show appreciation and give thanks, the partnership will provide families with an online resource to explore and discover volunteer opportunities in their local communities.
"This November, Discovery Family Channel and VolunteerMatch are teaming up to redefine 'quality time' with your family," said Tom Cosgrove, general manager, Discovery Family Channel. "In addition to the good feeling that comes along with making a difference, volunteering together offers families the chance to find a mutual passion, to make life-long memories, and to show gratitude for the greater community."
"We believe everyone should have a chance to make a difference," said Greg Baldwin, President, VolunteerMatch. "That is why we are so excited to have the opportunity to work with Discovery Family Channel, to bring families and communities together."
Starting November 1, Discovery Family Channel and VolunteerMatch will encourage families to find a cause they are passionate about, and give back together by offering a curation of local, family friendly volunteer opportunities in communities across the United States. Viewers can visit DiscoveryFamilyChannel.com to enter their location and type of volunteer activity that interests them – from community park cleanups, to working in a food bank, to assisting at an animal shelter. Families are encouraged to share their good doings on Facebook, Twitter and Instagram, using the #projectthankyou hashtag.
With a full month of gratitude-focused programming, vignettes, social media campaigns and digital elements, PROJECT THANK YOU will provide viewers with the resources and inspiration to give thanks. PROJECT THANK YOU will also feature the highly anticipated world premiere of Discovery Family's original series LOST & FOUND WITH MIKE & JESSE on Wednesday, November 11 at 10/9c, following the work of professional "finders" Mike Schario and Jesse Brown as they help reunite people with cherished memories by tracking down lost relics and family heirlooms.
About Discovery Family
The leading television destination for families in the United States, Discovery Family is available in nearly 70 million U.S. homes and is a joint venture of Discovery Communications and Hasbro. The home for the most family friendly movies on televisioni, Discovery Family is also programmed with a clever mix of original series, programming from Discovery's non-fiction library and Hasbro Studios' popular animation franchises, including MY LITTLE PONY: FRIENDSHIP IS MAGIC, LITTLEST PET SHOP and TRANSFORMERS RESCUEBOTS.
The smart entertainment choice for families, Discovery Family attracts children and their parents with the highest-quality, real-world content that appeals to the entire family in the General Entertainment, Adventure and Animals genres at night and award-winning animation programming in Daytime.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
VolunteerMatch believes everyone should have the chance to make a difference. As the Web's largest volunteer engagement network, serving 100,000+ participating nonprofits, 150 network partners and 13 million annual visitors, VolunteerMatch offers unique, award-winning solutions for individuals, nonprofits and companies to make this vision a reality. Since its launch in 1998, VolunteerMatch has helped the social sector attract more than $6.8 billion worth of volunteer services. To learn more, visit www.volunteermatch.org.
i Claim driven by DFC having the highest percent co-viewing level between any two P2+ viewers in all of TV (Broadcast or Cable) for movies in Prime for July-August'15 at 60%; Source: Nielsen Live+3, NHI Calendar (6/29/15-8/30/15), Program Based Dayparts (M-Su 8p-11p), all programs sourced as "Feature Films" by Nielsen's Program Type Code, P2+ co-viewing demos. Excludes Hispanic networks (Telemundo, NBC Universo and Estrella).
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SOURCE Discovery Family Channel
|Discovery Family Channel
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