Entertainment, Content and Advertising Take Center Stage at CES Asia 2016

ARLINGTON, Va. — (BUSINESS WIRE) — May 3, 2016 — Innovations driving the entertainment and content industries will be present throughout CES Asia™ 2016, from captivating conference sessions to keynotes to show floor exhibits. Owned and produced by the Consumer Technology Association (CTA)™, and co-produced by Intex Shanghai, the second annual CES Asia will run May 11-13, 2016 in Shanghai, China.

“As new technologies come into play that change consumer behavior, the advertising, content and entertainment industries are adapting to take advantage of the many different ways to connect consumers to content,” said Karen Chupka, senior vice president, CES and corporate business strategy. “CES Asia will bring together top industry executives to discuss these disruptive technologies and address how they will affect the content industry in the rapidly growing Asian marketplace.”

CES Asia conference session highlights include:

  • Advertising in Greater Asia and Globalizing Chinese Brands: Thursday, May 12, 1-1:45 PM
    Several of the world’s largest publishers and advertising agencies discuss the opportunities and challenges marketing to consumers in China and Greater Asia, and in taking Asian brands global. Presented in English.
    Moderator: Brent Weinstein, Partner and Head of Digital Media, United Talent Agency
    Alan Lan, Head of Online Sales, Twitter
    Doug Pearce, CEO, Omnicom Media Group, Greater China
    David Porter, Media Director, Unilever
    Bessie Lee, CEO, WPP, China
  • New Platforms, Creators and Careers: Thursday, May 12, 2-2:45 PM
    New media experts will discuss how the evolution of digital media has provided entrepreneurs, investors and content creators new opportunities to build new businesses, connect with new audiences and develop successful artistic careers. Presented in English.
    Moderator: Natalie Novak, Digital Media Agent, United Talent Agency
    Richard Yu, CEO, Digital Rev
    William Bao Bean, Investor
    Ivy Wong, CEO, VS Media Limited
  • Film Co-Production Case Study: Thursday, May 12, 3-3:45 PM
    Key players in the burgeoning co-production marketplace discuss how Chinese and foreign creative and financial partners are joining forces to bring film and television projects to life in China and throughout the world. Presented in English.
    Moderator: Max Michael, Head of Asian Business Development, United Talent Agency
    Peilin Chou, Head of Creative, Feature Animation, Shanghai Oriental Dreamworks Film and Television Technology Co., Ltd.
    Bennett Pozil, EVP, Head of Corporate Banking, East West Bank

All sessions will take place in the Kerry Hotel and are free for credentialed media. In addition to a full spectrum of conference sessions, top executives from influential brands will deliver keynote addresses at CES Asia, including Legendary Pictures’ Peter Loehr in a conversation with moderator Clifford Coonan, Beijing Correspondent, The Irish Times. They will discuss the current and future state of the filmmaking business in China. Keynote addresses are complimentary for all CES Asia attendees with a CES Asia badge.

CES Asia pushes the content narrative even further with influential exhibitors on the show floor, including: Twitter, LeTV, BesTV, SMG and PPTV. Returning to Shanghai for its second year, CES Asia 2016 is expanding from two exhibit halls in 2015 to four with a show floor that will span 32,000 gross square meters (16,000 net square meters). For more information or to register, visit www.CESAsia.com.

Note to Editors: Journalists traveling from outside of China will require a J-1 or J-2 visa. For questions about exhibiting at CES Asia, contact Brian Moon at bmoon@CTA.tech or +1 703-907-4351.

About Consumer Technology Association:

Consumer Technology Association (CTA)TM is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. The Consumer Technology Association also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

About CES Asia:

Owned and produced by the Consumer Technology Association (CTA)TM and co-produced by Intex Shanghai, CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses come to this new event to grow and reinforce their brand by showcasing the latest products and technologies to consumer tech industry executives, foreign buyers, international media and a limited number of consumers from China. Attendees have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the consumer technology sector.

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