Sega Announces Hulu As Exclusive Streaming Home For Top-Rated Sonic Boom Series

LOS ANGELES, May 13, 2016 — (PRNewswire) — SEGA and Technicolor Animation Productions (formerly OuiDO! Productions) today announced that the breakout hit Sonic Boom™ animated television series will be racing exclusively to Hulu in the United States. All episodes will become available to stream in English and Spanish beginning later this month only on Hulu.

As the exclusive online SVOD partner in the United States, Hulu acquires the rights to stream all episodes across various devices including set-top boxes, gaming consoles, mobile, desktop and tablet. This deal further showcases the demand for Sonic content and will provide kids and families access to the brand across platforms. 

"We developed this series so that it would resonate with both old and new Sonic fans, and have seen tremendous success for our first-ever CG animated series," said Ivo Gerscovich, SEGA's chief brand officer and head of Sonic business. "As we move into Sonic's 25th anniversary this year, we're excited to build on the momentum of our TV, games and merchandising successes as we expand Sonic beyond games and into multiple entertainment categories."

The Sonic Boom series, consistently ranked as the #1 or #2 telecast in its time period on Cartoon Network in the U.S. for Boys 6-11, 9-14, and Kids 9-14 (Ratings Source Information: Nielsen Media Research Reflects Live+7 (through 11/08/14 to 11/14/15), and was the #1 show for kids, all boys, housewives with kids, and all girls on Boomerang in the UK during its launch month. A true global hit, the series also performs exceptionally well on both Gulli and Canal J in France, and the program ranks #1 on Cartoon Network Australia among boys 5-12, boys 5-9 and boys 10-12, #1 on Cartoon Network Taiwan among boys 10-14, #1 on Cartoon Network Philippines among boys 4-9, and #1 on Cartoon Network Malaysia among boys 4-14, boys 4-9, kids 4-14, kids 10-14 and girls 10-14. The series is rolling out to 100 countries this year, furthering exposure for the franchise and building affinity with consumers.

The Sonic Boom series has resonated with fans all across the globe appearing in premier festivals around the world. Top-rated episodes have been selected for screenings at the second annual Animation Day in Cannes, the 2016 TROMAnimation Festival in Brooklyn, New York, the 2016 Spike & Mike's Festival of Animation which includes screenings at San Diego Comic-Con as well as the Annecy Animation Festival in France, the Kids First! Film Festival that will travel across the United States and the Karelian Children's Film Festival in Russia.

Sonic the Hedgehog first appeared as a videogame character in June 1991, and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles, SEGA's blue blur has gone on to enjoy incredible success beyond gaming in many areas, such as licensed goods, comics, film and animation.

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About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's website is located at

About Sonic Boom
The Sonic Boom TV series is a co-production between SEGA of America, Inc. and Technicolor Animation Productions. Executive producers are Evan Baily, Donna Friedman Meir and Jane McGregor on behalf of SEGA, and Sandrine Nguyen and Boris Hertzog on behalf of Technicolor Animation Productions. Bill Freiberger is the showrunner and Executive Producer. Takashi Iizuka, the head of Sonic Team and driving creative force behind the Sonic games, is overseeing the series to ensure that it's true to the Sonic characters and universe.

About Technicolor Animation Productions (formerly OuiDO Productions):
Headed by Co-Managing Directors Sandrine Nguyen and Boris Hertzog, Paris-based Technicolor Animation Productions produces animated series adapted from well-known national and international licenses: Alvinnnn! & the Chipmunks (52 x 13') for M6 co-produced by Bagdasarian Productions; Sonic  Boom (52 x 11') for Gulli, Canal J and CN (USA) co-produced by SEGA; Mini Wolf, season 2 (52 x 7') for France Télévision. Technicolor Animation Productions is also developing, in collaboration with TF1 and Canal J, an adaptation of The Legendaires (26 x 22'), a comic book published by Editions Delcourt; and intends to pursue its acquisition of audiovisual adaptation rights for licenses or original properties.   Technicolor acquired the French independent animation company OuiDo Productions in February 2015.

About Hulu:
Hulu is a premium streaming TV destination that offers hundreds of thousands of hours of the best of the best television programming and movies to subscribers with limited commercials for $7.99 per month or with no commercials for $11.99 per month. Since its launch in 2008, Hulu has been at the forefront of entertainment and technology and continues to redefine TV by connecting viewers with the stories they love.

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SOURCE SEGA of America, Inc.

SEGA of America, Inc.
Courtney Greenberg, 212-981-5701

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