Yahoo View is now the preferred partner of Hulu for full length television shows and movies
SUNNYVALE, Calif. — (BUSINESS WIRE) — August 8, 2016 — Yahoo! Inc. (NASDAQ: YHOO) is excited to announce the launch of Yahoo View, a new TV-watching site where you can watch episodes of your favorite TV shows and go beyond the episode with clips, recaps and the best of Tumblr fandom. Yahoo View is the extension of Yahoo’s long-standing distribution partnership with Hulu and will offer thousands of TV, anime, Korean drama and movies including full episodes, films, and clips for free. This further emphasizes Yahoo’s commitment to create an experience for people to consume content they care about while being able to connect with a community of like-minded fans.
Featuring content from Hulu, this Fall, Yahoo View will be the best place to watch the last five episodes of ABC, NBC, FOX (8 days after original broadcast) and other network sitcoms, day-after clips, and full seasons of anime and Korean drama. Viewers can also go beyond the episode in a community-watching experience and browse photos and GIFs from the passionate Tumblr fandom. The new site features a “beyond the episode” section that can visually block the enhanced content that might reveal spoilers about the current video playing, and picture-in-picture so viewers can continue to watch while browsing to other content without leaving the screen.
“As a TV junkie and Tumblr fan myself, I’m personally excited to have one place that brings together the best of free TV and Tumblr fandom,” said Jess Lee, Vice President of Lifestyles Product at Yahoo. “Yahoo View is our first step towards creating a powerful community TV-watching experience, but it’s really only the beginning.”
“Video is an important part of Yahoo’s strategy and we’re committed to delivering the best digital video content to our users. To date, we’ve streamed amazing experiences across sports, finance, and news,” said Phil Lynch, Vice President and Head of Media Partnerships. “This partnership with Hulu is a natural extension of that strategy, bringing the best of TV & entertainment content to our lifestyle vertical.”
View.yahoo.com is immediately available in the U.S. today. Mobile web and mobile apps will be coming soon.
Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( pressroom.yahoo.net) or the Company's blog ( yahoo.tumblr.com).
Becky Auslander, 212-381-6909