Shepley Bulfinch Launches Lens

Specialized consulting studio focuses on change management for healthcare organizations

BOSTON –  November 14, 2016 – Shepley Bulfinch, a national architecture firm known for design excellence and innovation with offices in Boston, Houston and Phoenix, announced today that it has launched Lens, a consulting studio focused on helping healthcare organizations develop new business strategies by reinventing three critical elements of the experience: the way people interact, the services delivered, and the systems that support care delivery. Lens will be led by Principal Strategist Lauren Janney, EDAC, who has spent the past decade dedicated to improving clinical and organizational performance through an engaging and innovative process.

Shifting consumer expectations, increased competition, rapid technological advancements, and value based reimbursement models are driving healthcare providers to focus on the patient and staff experience as a means to increase performance, improve care outcomes and drive down costs. Lens combines stakeholder facilitation, qualitative and quantitative analysis, and design thinking into a five step process – called Lens Lab – to establish buy-in and achieve more impactful results. Lens partners with hospitals and healthcare leaders across the country to rethink and reinvent the patient and staff experience.

“Over the years, we have helped our clients implement organizational change by engaging staff to help them think strategically and creatively about workflow, care team roles, service lines, and the impact on the patient experience,” said Carole Wedge, FAIA, LEED AP, president of Shepley Bulfinch. “The vision for a consulting studio evolved from our passion for what happens inside the buildings we design. It grew organically as we began to help healthcare clients remove process bottlenecks and address patient and staff pain points before beginning to plan, program or design a building. Shepley Bulfinch founded Lens, a team of dedicated strategists, to meet the increasing demand for organizational change.”

For more than a decade, Lauren Janney’s career has focused on design and business administration within the healthcare industry, helping organizations increase performance by improving the patient experience. As Principal Strategist of Lens, Lauren combines her background in design with healthcare administration to improve care outcomes in an ever-changing healthcare landscape. Lauren has worked with leading healthcare organizations, including Beth Israel Deaconess Medical Center, Yale New Haven Health System and Partners HealthCare, to improve organizational cultures and performance. She and the Lens team utilize data analytics and creative problem-solving to drive new business strategies that connect with patients in more engaging ways and provide a framework for fostering innovation among staff.

She holds a degree in Industrial Design with a concentration in healthcare and is the first design practitioner to complete the advanced lean training certificate program at the Virginia Mason Institute. In 2017, Lauren will receive a Master of Business Administration (MBA) with a concentration in healthcare from George Washington University. Lauren sits on the marketing committee for the New England Society for Healthcare Strategy (NESHS) and is a core team member at the Lean Construction Institute’s New England chapter.

“With a whole new set of unknowns in our future, there are a few changes we can still count on, including a continued push for cost transparency, value based payments, and increased competition. Healthcare providers need to continue to focus on improving customer service, relentlessly removing wasteful processes, coordinating care and making the patient experience a top priority,” said Ms. Janney. “Connecting with care teams during the Lens Lab process or talking with frontline staff is my favorite part of our work because the opportunity to drive change increases when we put people at the center. I’m proud of our commitment to reinventing experiences that improve our clients’ businesses and the health of our communities.”

About Lens

Lens is a consulting studio of Shepley Bulfinch that works with healthcare providers to increase performance, improve care outcomes and drive down costs through organizational change. Sparked by a passion to address the growing challenges within the healthcare industry and the opportunity to achieve better results by prioritizing the experience, Lens serves as a strategic partner to providers who want to effect change.  Lens combines business strategy and creativity to engage staff to think about the way people interact, the services delivered, and the systems that support care delivery. To learn more about how Lens has driven change in healthcare and how we can help your organization please visit

About Shepley Bulfinch

Shepley Bulfinch is a national architectural design firm known for design excellence and innovation. With offices in Boston, Houston, and Phoenix, the firm provides architecture, planning, and interior design solutions for leading institutions in academics and healthcare, as well as urban development and civic organizations. Practicing design that is an elegant synthesis of aesthetic, physical, and cultural influences, Shepley Bulfinch strives to advance design by sparking a dialogue with clients who are leading change in the built environment. For more information, please visit or follow us on Twitter at @ShepleyBulfinch.

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