Trio will accelerate AR and VR marketing platform rollouts to Fortune 500 companies' sales teamsMAYNARD, Mass., May 25, 2017 — (PRNewswire) — Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands is working with Google (NYSE: GOOGL) and Lenovo (NYSE: LNVGY) to accelerate the advancement of the augmented reality (AR) and virtual reality (VR) industry. The three companies will showcase their work together at Augmented World Expo in Santa Clara, Calif., later this month. Click here to view a video of the 3D AR product models in action.
Already used in production by numerous B2B Fortune 500 companies, the Kaon High Velocity Marketing Platform® currently deploys applications to Tango-enabled devices, allowing companies to showcase fully-scaled 3D augmented reality models of their products in their customers' physical space. Tango is Google's technology enabling AR experiences, and Lenovo's Phab 2 Pro is currently the only commercial Tango-enabled Smartphone that enables augmented reality.
Participating companies are currently using these interactive sales and marketing applications at trade shows and at customer meetings to show how products look and behave in the customers' actual medical laboratories, datacenters and manufacturing facilities. With the new AR applications in use today, Google, Lenovo and Kaon will focus on full rollouts to Fortune 500 sales teams.
"AR and VR applications are game-changers for B2B marketers, but we're just scratching the surface," said Kaon Interactive President & CEO, Gavin Finn. "As innovative Tango- and Daydream-enabled devices are brought to market, such as the Phab 2 Pro and the Daydream standalone VR headset from Lenovo, which was just announced at Google I/O, Fortune 500 sales teams will increasingly adopt the technology as competitive marketing and sales differentiators. Google and Lenovo have recognized this potential, and we're excited about partnering to deliver more collaborative offerings."
The trio will showcase its AR and VR experiences at Augmented World Expo in Santa Clara, Calif., on May 31 – June 2 at booth #237. There, attendees will have the opportunity to experience Kaon's AR and VR applications on the Lenovo Phab 2 Pro via Tango. Additionally, Gavin Finn will participate in a 30-minute all-star panel, hosted on the AWE main stage, on May 31 that is sure to inspire the AR and VR industry audience.
Kaon VR® is the most advanced B2B marketing solution available that immerses users in an interactive digital B2B environment, such as a virtual data center or a virtual diagnostics laboratory. Kaon AR® is the first B2B Augmented Reality marketing application that integrates interactive 3D Product Models into real-world business environments.
About Kaon Interactive
Kaon Interactive is a B2B software company. Kaon's interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company's interactive 3D sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 5,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies. For more information about Kaon, visit www.kaon.com.
Media Contact for Kaon Interactive
To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/google-kaon-interactive-and-lenovo-drive-rapid-adoption-of-augmented-reality-and-virtual-reality-b2b-platform-300463965.html
SOURCE Kaon Interactive