MYSTERY RANCH Launches a Multimedia Examination of California Wildfire

Thomas Fire: An Exploration of How We Experience Wildfire Fire

BOZEMAN, Mont., Dec. 5, 2018 — (PRNewswire) —  MYSTERY RANCH, the industry-leading backpack company built on a heritage of comfortable load carriage, function and durability for people with a mission, is honored to support American Wildfire Experience and the The Smokey Generation with the digital production of Thomas Fire: An Exploration of How We Experience Wildfire Fire, a multimedia portrayal of the great Thomas Fire that ignited one-year ago on December 4, 2017.

Photo Credit: Stuart Palley

MYSTERY RANCH teamed up with American Wildfire Experience and GIS company Gage Carto to create a web-based digital story exploring the Thomas Fire from ignition through recovery. The story portrays the exploration of how we, as a collective, experience wildland fires, and a data-driven examination of how the Thomas Fire became one of the largest wildland fires in California's history.

"Wildland fire is an incredibly multifaceted issue and telling the story of fire is equally complex," says Bethany Hannah, founder of The American Wildfire Experience. "When wildland fires burn, they burn on both an ecological and social landscape. For this project, we set about to tell the story of one remarkable fire, the Thomas Fire, and explore how we, as a public and as a wildland fire community, experience and understand wildland fire and its impacts."

Last year, California experienced what became, then, the largest wildland fire in the state's history, the Thomas Fire. Striking in its ferocity and driven by prolonged Santa Ana winds, the fire set responders back on their heels and disrupted the lives of hundreds of thousands of residents in the fire's vicinity. Just over a month after ignition, while the fire was still yet uncontained, seasonal rains came through the fire area and triggered a series of debris flows that killed 21 people with two people who remain missing. While wildland fires are part of life in Southern California, this fire was remarkable in how it started and rapidly grew to 281,893 acres in the month of December.

Since 2000, MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: #BuiltForTheMission



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Erin Brosterhous, 970.846.1684,

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