Global Animation and VFX Industry Strategies, Trends, & Opportunities Report 2019: Market was Valued at US$ 259 Billion in 2018 and is Projected to Reach US$ 270 billion by 2020

DUBLIN, March 22, 2019 — (PRNewswire) — The " Global Animation and VFX Industry: Strategies, Trends & Opportunities" report has been added to's offering.

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The total value of global animation industry was US$ 259 billion in 2018 and is projected to reach US$ 270 billion by 2020.

The demand for animation, VFX and gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.

The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global animation, VFX and games production taking place in a globally distributed mode. Production work is becoming global with tax incentives, regional low labor costs and lower computing costs, which put pressure on companies to reduce costs and set up facilities in tax advantaged or low-cost regions. This is a model which is increasingly being tapped by content producers.


Most of the segments in the animation industry are growing at the rate of 2% YoY. The spend on special effects as a percent of production cost is about 20%-25%. The traditional form of content viewership is giving way to a sharp increase in streaming video consumption. The size of streaming market for animation content was US$ 2.9 Billion in 2018 and is growing at an annual rate of 8%. The size of global video gaming industry was US$ 96 billion in 2018. Global eSports industry is growing at the rate of 30% YoY & is predicted to be a billion-dollar industry by 2019.


Global consumers are displaying a growing appetite for engaging, high definition visual experiences. Moviegoers are demanding high quality productions with engaging visual effects and realistic animation and studios are including more animation and VFX shots into films. Consumers are consuming more immersive content across channels such as ultra-highdefinition TVs, tablets and smartphones to head mounted devices.

Animation, VFX and games content is being consumed not only on Netflix, Amazon, Hulu and Twitch, but also on YouTube, Twitter and Facebook. With the growing internet penetration and access to multimedia devices, customers are spending more time on streaming digital content. Streaming video is the fastest growing segment distribution channel for animation and is witnessing double digit growth and the same is expected to continue for the next few years. This growth is attributed to the exponential growth in the number of online video viewers throughout the world. Cloud computing is playing a key role in character rendering and modeling processes as cloud based rendering of animation films is more effective and efficient as it reduces the time and cost compared to traditional rendering.

Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers. The availability of low cost micro-payment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow. Artificial Intelligence and Machine Learning based techniques are being used for ingame analytics, customer acquisition, retention, cross sell, churn, classify player behavior etc.

Popular eSports tournaments have rich spectator interactions and immersive fan experiences for in-person and online viewers. Micro-segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning. China has become a leader in eSports and several tournaments are organized throughout the year with millions participating in both online and offline modes.

Key Topics Covered:

Global Animation & VFX Industry

History and Evolution
Industry Differentiators
Industry Characteristics
Global Animation & VFX Market Size & Opportunity
Global Animation Studios: Distribution and Capabilities

Animation & VFX Industry Segments

Market Segmentation
Market Opportunity for Computer Generated Imagery (CGI)
Visual Effects
Stop Motion
Motion Capture
3D Animation Movies

Forecasting Animation Content Demand

Animation Content demand from TV Channels in Europe
Animation Content demand from TV Channels in the US and Canada
Animation Content demand from TV Channels in Asia
Animation Content demand from TV Channels in South America
Animation Content demand from TV Channels in Rest of the World
Total Animation Content demand from TV Channels Worldwide
Size of the Global Animation Industry
Key predictions for the future

Animation & VFX Software Industry

2D Animation Software Market
Animation Workflow using 2D animation package
Analysis of key 2D Animation Softwares
3D Animation Software Market
Analysis of key players in 3D Animation & VFX Software Market
Analysis of key 3D Animation & VFX Softwares
Japanese Anime Production Softwares
Proprietary 3D Softwares of Animation studios
Collaboration between Animation Studios and Software Firms

Animation & VFX Content Creation

Content Creation Workflow in 2D Animation
Content Creation Lead Time Calculation in 2D Animation
Digital processing in 2D Animation
Content Creation Workflow in 3D Animation
Time Line of a Sample 3D production workflow
Animation Software usage in 3D Production Workflow
Animation Production Management
Role of Cloud Computing in Animation & VFX Workflow

Audience Dynamics

Marketing Strategies for Animation Studios
Strategies for Successful Animation Films
Profile of a 3D Animation Studio: Pixa

Economics of Animation & VFX

Revenue break-up across distribution channels
Marketing to Exhibition of Animation Content
Economics of Animation Copyrights
Guidelines for Setting up an Animation Studio
Investments Needed for Setting up an Animation Studio
Specialized Hardware and Software Investments
Leveraging Cloud Computing for Competitive Advantage

Managing an Animation & Games Studio

Key Issues of Concern
Formulating the long-term Strategy

Animation Content Outsourcing

Offshore Computer Animation Production

Animation, VFX & Games Industry in Europe

Winds of Change
Collaboration among European Studios
Drivers for Success
Trends in Europe
Animation, VFX & Games industry in Germany
Animation, VFX & Games industry in the UK
Animation, VFX & Games industry in Italy
Animation, VFX & Games industry in France
Animation, VFX & Games industry in Spain
Animation VFX & Games industry in Denmark

Animation, VFX & Games Industry in USA

Key Trends
Production and Post-Production Market
Animation Value Chain in the US
Video Games Industry in the USA
Key Opportunities & Strategies for American Video Games Industry
Video Games Market Segments in the US
American Video Games Market Size & Opportunity

Asian Animation, VFX & Games Industry

Establishment of Local Animation Industry
Early Trends in Animation Outsourcing to Asia
Local Content Productions
Trend towards Co-Productions
Popularity of Foreign Animation
Controversies Surrounding Foreign Animation
Animation in Asian Societies
Animation Studios in Asia
Video Games Industry in Asia
Key Opportunities & Strategies for Video Games Industry in the Asia
Video Games Market Segments in the Asia

Animation & VFX Industry in Africa

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