The Walt Disney Company Spotlights Comprehensive Direct-to-Consumer Strategy at 2019 Investor Day

Disney+ Set to Launch in U.S. Market on November 12 at $6.99/Month

Service to Offer New Originals and Unparalleled Library Offerings from Disney, Pixar, Star Wars, Marvel Studios, and National Geographic, as well as “The Simpsons” and 20th Century Fox Titles “The Sound of Music,” “The Princess Bride,” and “Malcolm in the Middle”

BURBANK, Calif. — (BUSINESS WIRE) — April 11, 2019 — The Walt Disney Company today presented an extensive overview of its comprehensive direct-to-consumer strategy, including presentations on Hulu, Hotstar, ESPN+, and the upcoming Disney+ service at its highly-anticipated Investor Day, which took place on the Company’s studio lot.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190411005925/en/

The Disney+ service will be available on a wide range of mobile and connected TV devices. (Photo: Bu ...

The Disney+ service will be available on a wide range of mobile and connected TV devices. (Photo: Business Wire)

The Investor Day event featured remarks from The Walt Disney Company’s senior management team, including Robert A. Iger, chairman and chief executive officer; Kevin Mayer, chairman, Direct-to-Consumer and International; Christine McCarthy, senior executive vice president and chief financial officer; Lowell Singer, senior vice president, Investor Relations; and Jimmy Pitaro, president, ESPN and co-chair, Disney Media Networks. The event also featured presentations by Michael Paull, president, Disney Streaming Services; Randy Freer, chief executive officer, Hulu; Russell Wolff, executive vice president and general manager, ESPN+; Uday Shankar, president, The Walt Disney Company Asia Pacific and chairman, Star and Disney India; Ricky Strauss, president, Content and Marketing, Disney+; and Agnes Chu, senior vice president, Content, Disney+.

“Disney+ marks a bold step forward in an exciting new era for our company – one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark. We are confident that the combination of our unrivaled storytelling, beloved brands, iconic franchises, and cutting-edge technology will make Disney+ a standout in the marketplace, and deliver significant value for consumers and shareholders alike,” Mr. Iger said.

During today’s presentation, the Company unveiled a first look at the Disney+ offering, which will launch in the U.S. on November 12, 2019 at $6.99 per month. The service will offer fans of all ages a new way to experience the unparalleled content from the Company’s iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars, and National Geographic, and will be available on connected TV and mobile devices.

Home of Great Storytelling

The Investor Day event also featured presentations by several of the creative executives behind Disney+’s impressive and extensive content slate, including: Jennifer Lee, chief creative officer of Walt Disney Animation Studios; Pete Docter, chief creative officer, Pixar Animation Studios; Kathleen Kennedy, president, Lucasfilm; Kevin Feige, president, Marvel Studios; Gary Marsh, president and chief creative officer, Disney Channels Worldwide; Sean Bailey, president, Walt Disney Studios Motion Picture Productions; Courteney Monroe, president, National Geographic Global Television Networks; and Jon Favreau, executive producer and writer, “The Mandalorian.”

In addition to its robust library of theatrical and television content, in its first year Disney+ will release more than 25 original series and 10 original films, documentaries, and specials by some of the industry’s most prolific and creative storytellers. New original titles for Disney+ announced today include:

Marvel Studios:

  • “The Falcon and The Winter Soldier” live-action series with Anthony Mackie returning as Falcon and Sebastian Stan reprising his role as Winter Soldier
  • “WandaVision” live-action series with Elizabeth Olsen returning as Wanda Maximoff and Paul Bettany reprising his role as The Vision
  • “Marvel’s What If…?,” the first animated series from Marvel Studios, taking inspiration from the comic books of the same name. Each episode will explore a pivotal moment from the Marvel Cinematic Universe and turn it on its head, leading the audience into uncharted territory

Walt Disney Animation Studios:

  • “Into the Unknown: Making Frozen 2” documentary series showing the hard work and imagination that go into making one of the most highly-anticipated Walt Disney Animation Studios features

Pixar Animation Studios:

  • Toy Story-based projects, “Forky Asks a Question” animated short series and “Lamp Life” short film

National Geographic:

  • “The World According to Jeff Goldblum” documentary series where Jeff pulls back the curtain on a seemingly familiar object to reveal a world of astonishing connections, fascinating science, and a whole lot of big ideas
  • “Magic of the Animal Kingdom” documentary series which takes viewers behind the scenes with the highly respected animal-care experts, veterinarians, and biologists at Disney’s Animal Kingdom and Epcot’s SeaBase aquarium

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