Vertebrae CEO Vince Cacace Takes the Stage at IRCE @ RetailX to Explore How Retailers Can Benefit from Web-Based AR & 3D Commerce

Educational session combines insights, best practices and brand new ROI metrics from specialty retailer Tenth Street Hats to show how high quality 3D and AR can drive engagement, increase sales, and improve brand loyalty - all with no app required

CHICAGO, June 25, 2019 — (PRNewswire) —

CHICAGO, June 25, 2019 /PRNewswire-PRWeb/ -- IRCE @ RetailX - Vertebrae, a technology innovator in interactive 3D and Augmented Reality (AR) commerce solutions, today announced that Vertebrae CEO Vince Cacace will lead a presentation at the upcoming IRCE @ RetailX Summit entitled Virtual Try-on Design: Retailers Win When Shoppers Know Exactly What They're Buying. The informative and interactive session takes place on Friday, June 28 at 8:45 am CT and will equip retailers with practical advice and concrete strategies on how to deliver a seamless, web-based 3D and AR shopping experience that improves customer engagement and increases sales.

The strategic discussion and interactive Q&A will also include a case study presentation from Vertebrae's client Tenth Street Hats on how adding web-based 3D and AR to its popular apparel site led to unprecedented engagement and sales. Tenth Street Hats CEO Carson Finkle will share brand new ROI metrics, including how 3D and AR led to a 41.8% increase in revenue per user (RPU) and a 52% conversion rate increase.

"3D and AR shopping experiences are rapidly becoming tablestakes, but the key to success is ensuring they are available to any shopper, on any device – not simply on an app," said Vince Cacace, CEO of Vertebrae. "Retailers who are looking to add 3D and AR to their commerce initiatives often face many challenges, from production quality and cost to scalability. With these new realities in mind, we are excited to give merchants an arsenal of knowledge and tools that they can use to take advantage of today's massive 3D and AR commerce opportunity."

In addition to the presentation, Vertebrae will be in booth #741 offering demos of the latest version of its innovative Axis platform that accelerates the production and availability of Web-based AR experiences, allowing retailers to bring 3D and AR directly into the purchase path to drive consumer confidence and conversion.

Details of the session include:

Title: Virtual Try-on Design: Retailers Win When Shoppers Know Exactly What They're Buying

Time & Location: Friday, June 28 8:45 – 9:15 am CT; McCormick Place, Room S103A-D

Presenters: Vertebrae CEO Vince Cacace & Tenth Street Hats CEO Carson Finkle

Session Overview: Online shoppers return billions of dollars' worth of merchandise each year because products didn't match their expectations, or they never buy at all because the merchant's site images or descriptions didn't give them the information they need to make a confident purchase. In this session, we'll look at how augmented reality-based site technology can assist in changing these dynamics. It will examine how merchants can get started creating AR assets, and at how and where to display them on the site where they will have the most impact driving conversions. A merchant experienced with AR will share a case study on how adding AR affected sales and customer engagement.

About IRCE @ RetailX
IRCE @ RetailX takes place in Chicago, June 25-28, 2019 at McCormick Place. IRCE is a one-stop-shop for all e-commerce needs and offers over 130 strategic educational sessions on the topics that matter most.

About Vertebrae
Vertebrae is a technology leader in 3D and AR e-commerce solutions that blend the physical and digital worlds to captivate and engage customers at scale. Leading retailers and brands use the Vertebrae platform to create, manage, and deliver high-fidelity immersive commerce experiences on the web - driving unprecedented engagement, satisfaction, and sales. Founded in 2015, Vertebrae's B2C and B2B clients include Crate and Barrel, CB2, BBQ Guys, Magna Imperio Systems, Tenth Street Hats, and many more. Vertebrae is headquartered in Santa Monica with offices in Austin. For more information, visit


SOURCE Vertebrae


Company Name: Vertebrae

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