AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide
SAN FRANCISCO — (BUSINESS WIRE) — June 26, 2019 — CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS advertisers to connect with audiences in innovative ways,” said David Lawenda, Executive Vice President, Digital Sales and Sales Strategy, CBS Corporation. “Together with Unity, we look forward to leveraging augmented reality to create more engaging branded content and ad experiences for our advertisers.”
Augmented reality technology is currently enabled on 1 million mobile devices and is expected to grow to more than 3.4 billion in 2020. Through this partnership with Unity Technologies, CBS Interactive will provide brands with a significant opportunity to reach audiences around the globe with immersive new ad formats and branded content.
“CBS Interactive’s commitment to creating premium digital experiences has made them one of the leading innovators in media today,” said Julie Shumaker, Vice President, Advertiser Solutions at Unity Technologies. “With this partnership, CBS Interactive will be able to bring another innovative solution to their advertising partners. At Unity, we’re seeing brands use mobile augmented reality ads as a way to achieve high consumer engagement, positive brand association, and direct response from users.”
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming. Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, the 24/7 digital news network, CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, ET Live a 24-hour entertainment news streaming network, as well as digital-first properties in key content verticals, including CNET, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
About Unity Technologies
Unity is the creator of the world’s most widely used real-time 3D development platform that gives developers around the world the tools to create rich, interactive 2D, 3D, VR and AR experiences in various industries including games, film and entertainment, automotive, architecture, construction and engineering (AEC). Unity’s 1,000 person development team keeps the company at the bleeding-edge of technology by working alongside partners such as Google, Facebook, Magic Leap, Oculus and Microsoft. The platform’s renowned flexibility gives developers the power to target and optimize their creations for 25+ platforms. Games and experiences made with Unity have reached 3 billion devices worldwide and were installed more than 29 billion times in the last 12 months. For more information, visit www.unity3d.com and to see the latest games and experiences created in Unity, go to https://unity.com/madewith.