Maxon to Unveil Cinema 4D Release 21 at IBC 2019

Top Motion Design Artists Showcase Innovative 3D Workflows on its IBC 2019 Exhibitor Main Stage; Presentations Live Streaming Daily on

FRIEDRICHSDORF, Germany – August 22, 2019 –  Maxon, the leading developer of professional 3D modeling, animation and rendering solutions, is excited to return as an exhibitor to the annual  IBC Show, the most influential European show in the media and entertainment industry, taking place September 13 – 17, at the RAI Amsterdam. (Hall 7, Stand A59)

At IBC, Maxon will debut  Cinema 4D R21, the latest version of its award-winning 3D software, scheduled for release early September. In addition to the numerous feature enhancements and optimized performance built into in the latest technology in R21, Maxon has introduced a fundamentally new approach to the way artists access the software. Cinema 4D will now be available in one singular version with new low cost subscription options. ( See July 30 press release announcement for details.)

Presentations and Livestream from the Maxon booth 

Throughout IBC, the Maxon team will showcase the new tools in R21. An array of the industry’s best motion design artists will present on the Maxon booth main stage where IBC attendees, and those viewing online, can learn Cinema 4D tips, tricks and insights into each artist’s workflow on projects spanning from VFX, motion graphics, architectural visualization, and more.

This year well-known presenters including Peter Eszenyi, Nidia Dias, Andy Needham and Can Erduman, will be joined by creatives at top studios such as Eric de Broche des Combes, Sophia Kyriacou (BBC), We Are Kraken, Yeti Motion, and Found Studio.

Demonstrations will also be available on  Redshift Rendering Technologies’ powerful  Redshift GPU accelerated rendering solution, popular with creative professionals seeking a quick, accessible and efficient 3D production-proven renderer.

All presentations will be streaming live daily during IBC. Visit for the complete presenter line up, artist profiles and schedule. Shortly after the IBC, full-length presentations will be available on the  Maxon YouTube channel.

Press Luncheon 

Maxon will be holding a press luncheon and briefing on Sunday, September 15, hosted by Dave McGavran, Maxon CEO, and Paul Babb, Maxon Head of Worldwide Marketing. They will present an overview of the latest company news along with technology advances to Cinema 4D Release 21 and new operational efficiencies aimed to help customers access the software more easily. [Note: This is an invitation-only event. Members of the press interested in attending, please contact Vicky Gray-Clark,  Email Contact, indicating name and media credentials for consideration.]

Maxon Booth Locations and Exhibit Hall Hours 
Visit Maxon at IBC 2019 in Hall 7, Stand A59, as follows:

RAI Amsterdam 
Europaplein 24 
1078 GZ Amsterdam 
The Netherlands

Exhibit Hall Hours of Operation 
Friday, September 13 – 10:30 – 6:00 p.m. 
Saturday, September 14 – 9:30 – 6:00 p.m. 
Sunday, September 15 – 9:30 – 6:00 p.m. 
Monday, September 16 -- 9:30 – 6:00 p.m. 
Tuesday, September 17 -- 9:30 – 4:00 p.m.

Press Appointments 
To schedule a briefing opportunity during IBC with members of the Maxon executive team, please contact Vicky Gray-Clark, Ambient PR,  Email Contact/408-318-1980


Vicky Gray-Clark 
Ambient Public Relations 
Email Contact

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