New product announcements & featured customer presentations will debut online in April
Boston, Massachusetts, U.S.A — March 11, 2020 — Due to the continued coronavirus outbreak, Boris FX, the worldwide leader in visual effects plugins, is canceling its attendance at NAB Show 2020 in Las Vegas, NV. New product releases of the award-winning product line (Sapphire, Continuum, Mocha Pro, and Silhouette), previously scheduled to debut at NAB, will be presented to its global post-production community with live online events in April 2020. Details to come.
“We consider our users and partners members of the Boris FX family. And like any family, the health and safety of our community are valued above all else,” says Boris Yamnitsky, President & Founder. “Although we truly look forward to the exciting buzz and camaraderie of NAB each year, it is necessary to cancel our participation to help contain and avoid the spread of COVID-19. We have always attended and supported the NAB Show since our company's inception in 1995 and will continue to do so in the future."
About Boris FX
Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The company’s success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Blackmagic Design, Autodesk, Foundry, VEGAS Pro, and other leading developers of video editing software. In 2014, Boris FX acquired Imagineer Systems, the Academy Award-winning developer of Mocha planar tracking software. In 2016, Boris FX acquired GenArts, the developer of Sapphire, the gold standard plug-in package for high-end visual effects and the 2019 Engineering Emmy Award winner. In 2019, Boris FX acquired Academy Award-winning SilhouetteFX and Digital Film Tools for advanced feature film rotoscoping, painting, and effects.
Jessie Electa Petrov
Director of Marketing, Boris FX