NAVTEQ LocationPoint Advertising Selected by Nextar

Lifetime of Free Traffic Information Supported by Discrete Advertising and Targeted Discounts

CHICAGO, Aug. 26 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced its selection by Nextar(R) for their new 43LT GPS navigation unit. Nextar is working with NAVTEQ(R) to provide users lifetime free traffic with advertising and special promotions that are offered to users based on their location.

Delivered through NAVTEQ LocationPoint(TM), a location based advertising platform, Nextar is able to offer valuable content to drivers where and when they need it. The lifetime live traffic reports are displayed on NAVTEQ maps at no additional charge and are available right out of the box. No activation or annual subscription is required as the special feature works through the ad-funded traffic service from NAVTEQ. The Nextar unit, model 43LT, has a SRP in the United States of $169.

"With NAVTEQ LocationPoint Advertising, we have the ability to offer an affordable Personal Navigation Device (PND) with a free lifetime subscription of real-time traffic reports," said Eddy Zheng, Nextar founder. "NAVTEQ's live traffic reports and ability to reroute drivers around traffic incidents is a great fit for Nextar. Together we're responding to the needs of budget conscious consumers looking to save both time and money when they drive."

NAVTEQ is uniquely suited to deliver and manage this turnkey offering given its role as a leader in location content and services, its relationships with hundreds of advertising partners and its ability to distribute attractive dynamic advertising inventory.

"Our relationship with Nextar represents how NAVTEQ is leveraging its strong location based services industry position to set new standards in PND advertising," said Christopher Rothey, vice president market development and advertising for NAVTEQ. "Benefiting from the full complement of NAVTEQ's advertising services and sales force, we're able to help provide drivers with a free lifetime subscription of real-time traffic reports."


NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

About Nextar

Nextar, headquartered in Southern California, is a global designer and marketer of consumer electronics. From the categories it enters to the products it develops and the manner in which it goes to market, Nextar's decisions are based on its unique 'bold and new' philosophy. It currently offers products in the following categories: portable personal audio and video; digital photo frames; portable navigation devices; and Bluetooth(R). In addition to tried-and-true consumer electronic retail outlets, Nextar products also are boldly marketed through non-traditional avenues such as department stores, automotive, mass merchants, food and drug, and do-it-yourself.

Nextar is an affiliate of Tofasco(SM), a rapidly growing company that sells products worldwide in a variety of industries. For further information regarding Nextar, visit its website at or call toll free 888-849-0846.



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