MAXON to Showcase Latest Versions of 3D Software Product Line at the 2010 NAB Show

At MAXON Exhibit Booth (# SL5624) Guest Artist Presentations to Highlight Role of CINEMA 4D in Accelerating Artist Productivity and Production Pipeline Efficiencies for Broadcast

NEWBURY PARK, Calif. — (BUSINESS WIRE) — March 23, 2010MAXON Computer, a leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced details of its presence at the NAB Show 2010 – the premier event for content professionals, taking place April 12th – 15th in Las Vegas. CINEMA 4D, the company’s cornerstone 3D software application, continues to be recognized worldwide as the 3D digital content creation software of choice by major broadcast networks and motion graphics designers because of its workflow efficiency, blazingly fast rendering speeds and seamless integration into leading compositing applications such as Adobe After Effects and Apple Motion. During show hours, MAXON welcomes members of the press and convention attendees to stop by its exhibitor booth # SL5624.

MAXON at the 2010 NAB Show

MAXON Press Luncheon

MAXON will kick-off this year’s show with its second annual sit-down luncheon at the Renaissance Las Vegas Hotel for members of the press on Monday, April 12th; where Paul Babb, president and CEO, MAXON US, will discuss advancements to its 3D graphics technology offerings and highlight recent outstanding broadcast motion graphics projects that have relied on its software applications. With the release of CINEMA 4D R11.5, last fall, support for Apple® Motion now includes the export of 3D data. A special guest appearance from Mark Spencer, an Apple Certified Master Trainer in Final Cut Pro, DVD Studio Pro and Motion, will show the tight integration between CINEMA 4D and Motion, illustrating how the two can be used together to provide more creative compositing options that result in dynamic motion graphics. [Note: This is an invitation-only event. Members of the press interested in attending, please contact Vicky Gray-Clark, Email Contact indicating name and media outlet for consideration.]

MAXON Booth Highlights - # SL5624

At its NAB booth, # SL5624, MAXON will showcase the full range of capabilities that CINEMA 4D and BodyPaint 3D software applications play in empowering creative artists to create award winning digital content with an emphasis on solutions for broadcast designers.

Over the past year MAXON has introduced significant new technologies and advancements bringing increased functionality to 3D digital content creators. Last fall, MAXON released CINEMA 4D R11.5, a comprehensive upgrade that provides powerful image quality, rendering and workflow enhancements and offers an updated version of the popular motion graphics module MoGraph 2 – a staple with CINEMA 4D motion graphics artists. The company also introduced the CINEMA 4D Broadcast Edition, geared to broadcast design professionals, that delivers the ultimate 3D motion graphics toolkit to easily create everything from 3D titles and flying logos to abstract effects. “With its rollout of Cinema 4D R11.5 Broadcast Edition, MAXON gives us the Broadcast Extension Kit. What’s so great about that? Well for this user, the fact that I now have hundreds of preset objects and scenes at my disposal is huge. This is perfect for that I-need-this-done-now client. A lot of the preset objects and scenes are pre-animated and highly modifiable, and include camera and lighting,” said David Basulto, producer/director/editor with Clarity Pictures. (Source: POST Magazine, Review of MAXON CINEMA 4D R11.5, January 2010)

In addition, MAXON recently announced a strategic partnership with Tuningchannel to bring the powerful Python programming language to CINEMA 4D for custom functionality and enhanced workflow. In February, MAXON released CINEBENCH Release 11.5, an upgraded version of its essential benchmarking tool providing hardware manufacturers, studios, leading publications and system administrators access to the latest technology to test CPU and graphics card performance.

Guest Artists to Illuminate the 3D Process

In a ongoing effort to provide artists greater knowledge to the 3D creative process, MAXON has arranged for guest appearances from some of today’s most inspired digital content professionals shaping the way we see the world, who will showcase the year’s most amazing 3D motion graphics created with CINEMA 4D.

Recent blockbuster films relying on CINEMA 4D and BodyPaint 3D includes the Academy Award and VES-nominated movies for groundbreaking visual effects and animated sequences: Avatar, 2012, District 9, and Cloudy with a Chance of Meatballs. The broadcast industry’s most widely recognized entities including FOX, ESPN, NBC, CNN, CBS, ABC, BBC, The Discovery Channel, The Cartoon Network, TNT, BSkyB, ITV, RTL, and many others, continue to deploy CINEMA 4D to create high-impact motion graphics for television shows and news and sports broadcasts including Entertainment Tonight, The Vancouver 2010 Olympic Winter Games, and The Today Show. CINEMA 4D is also used widely at leading design/motion graphics and post production and visual effects studios to create award-winning content, for television programs and graphics, branding and design campaigns such as American Idol , Poker After Dark, and Bullrun , and on commercials for leading brands including Microsoft, Gillette, Powerade, and many others.

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