Sony Pictures Imageworks selects Spheron HDR Camera

LONDON — (BUSINESS WIRE) — June 2, 2010 — SONY Pictures Imageworks, the award-winning visual effects and animation company known for the innovative digital production tools it provides to its artists and filmmakers, has invested in three state-of-the-art SpheroCam HDR units. Manufactured by SPHERON-VR, a global pioneer in HDR (High Dynamic Range) capture device technology, the SpheroCam can record a full spherical HDR image in a single scan. This makes it a valuable addition to Imageworks’ existing stable of visual effects and digital production equipment.

The SpheroCam HDR’s ability to capture spherical images, as well as automatically capturing HDR lighting environments and 3D data, presents innovative new ways in which film locations can be recorded and represented on screen. As it continues its growth in the production of visual effects and CG animation, the SpheroCam HDR is expected to be a useful tool in Imageworks’ production of award-winning, cutting edge VFX work on films.

With 26 f-stops of exposure and clarity of up to 50 mega-pixels, the SpheroCam HDR provides the optimum image quality for 3D image rendering. The camera is also excellent at recording 3D point data, using its 3D immersive measurement technology; it enables CG objects to be placed into any location - bridging the gap between real world photography and computer graphics modelling.

“We are delighted that Sony Pictures Imageworks will be using Spheron VR Technology,” said Peter Taylor, Spheron’s Business Manager, “SPHERON-VR High Dynamic Range (HDR) imagery can enhance and streamline the process of creating immersive VFX environments; it’s great to see our technology being used to deliver cutting edge visual entertainment.”

About SPHERON-VR AG

SPHERON-VR AG is one of the most innovative companies in the area of visual information technologies. Core products of the German headquartered company are digital HDRi camera systems for full spherical photography as well as workflow-integrated image processing and database applications. Designed to fit the needs and requirements of many industry sectors, the companies major markets are Photorealistic Visualization & Computer Graphics (CGI) and database driven Visual Asset Management solutions in the areas of crime scene investigation, security, fire and tactical training. Comprehensive service offerings complete the professional portfolio. SPHERON-VR AG is based in Germany, where it develops, manufactures and delivers its technologies and solutions.

Additional info at www.spheron.com

Online version of release - http://bit.ly/SonyImageworksselectSpheron



Contact:

SPHERON-VR AG
Peter Taylor, +44.0.1525.242149
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