Warren Harris, Tata Technologies President, to Discuss Creative Application of PLM Technology to Keep German Market Competitive
Stuttgart, June 15, 2010 – Tata Technologies, a global leader in Engineering Services Outsourcing (ESO), Enterprise Solutions services, and Product Lifecycle Management (PLM) today announced that “BETTER INNOVATION on Tour,” its travelling presentation focusing upon its contributions to the development of the Tata Nano, the world’s most affordable car, will make a stop at PLM-Forum 2010 on 16 June, in Mannheim, Germany. Mr. Warren Harris, Tata Technologies President and COO, will make the presentation – one of several keynote addresses scheduled for the event.
Using the Tata Nano, and the contributions that Tata Technologies made to put the vehicle into production and bring it to market, Mr. Harris will discuss the principles of frugal engineering, the creative application of PLM technology to enhance time-to-market while reducing development costs, and the importance of combining these elements to keep the German market competitive.
Tata Technologies played a key role in engineering the Nano, which is produced by Tata Motors in India, for the Indian market. The company is using the car to highlight its full-vehicle engineering and design capabilities to clients, engineering students and select automotive and engineering media.
BETTER INNOVATION on Tour kicked off in April, in the U.S., with visits to client sites in Illinois, Michigan, and a stop at SAE Headquarters in Warrendale, Penn. On 14 May, the tour visited “Goodyear Innovation Day,” at the Goodyear Innovation Center in Akron, Ohio; and 8-10 June, BETTER INNOVATION on Tour appeared at Auto21 in Windsor, Ontario, Canada as a part of that country’s largest gathering devoted to automotive innovation and automotive component development.
“The innovative thinking that brought the Tata Nano to market is symbolic of what Tata Technologies has to offer the manufacturing industry,” said Warren Harris, Tata Technologies’ President and COO. “Tata Technologies was front-and-center in engineering and developing the Nano; working closely with Tata Motors and with a significant number of the Nano project suppliers.”
Tata Technologies contributed to more than 18 patents on the Nano project, according to Harris, “Our work on the Nano is part of a sweeping wave of change within the automotive industry and within manufacturing overall – the use of truly global engineering resources.”
Follow BETTER INNOVATION on Tour on the BETTER INNOVATION website,
www.betterinnovation.com, where visitors will find complete listings of tour stops, as well as photo and video galleries of BETTER INNOVATION on Tour events.
PLM-Forum 2010, hosted by Dassault Systemes, will take place 16-17 June and more than 600 attendees from Germany, Austria and Switzerland are anticipated. This PLM event is the largest of its kind in the German-speaking countries of Europe and will feature technology demonstrations, workshops and opportunities to network with leading industry professionals.
About Tata Technologies
Tata Technologies Limited, founded in 1989, is a global leader in Engineering Services Outsourcing and Product Development IT services to the global manufacturing industry. Tata Technologies, through its pragmatic approach to engineering and manufacturing processes, delivers best-in-class solutions for Product Lifecycle Management, Enterprise Resource Management (ERM) and Application Development and Maintenance (ADM) to the world’s leading automotive and aerospace manufacturers and their suppliers.
Tata Technologies is headquartered in Singapore, with regional headquarters offices in the United States (Novi, Michigan), India (Pune) and the UK (Luton). The company has a combined global work force of more than 4,000 employees serving clients worldwide from facilities in North America, Europe and the Asia-Pacific region. For more information, visit
Technical and Sales Contact:
Craig Mills – VP sales Europe
Location in Germany
P: +44 117 970 9720
European Media Contact:
Colin Denton – Product Marketing, Europe
Monarch Court, Emerald Park, Emerson’s Green, Bristol, BS167FH
P: +44 (0) 117 970 9713
International Media Contact:
Daniel Saad - Director of Communications
Tata Technologies ‘BETTER INNOVATION on Tour’ Presents at PLM-Forum 2010 in Mannheim, Germany
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