Adobe Digital Publishing Suite Enables Flexible Subscription Bundles for The New Yorker Magazine on Apple iPad

Adobe Technology Powers the Delivery of Digital Magazine Subscriptions for Tablet Devices

SAN JOSE, Calif. — (BUSINESS WIRE) — May 9, 2011 — Adobe Systems Incorporated (Nasdaq: ADBE) today announced that Condé Nast is using Adobe® Digital Publishing Suite to offer subscription sales of The New Yorker magazine’s digital edition on Apple iPad. Adobe and Condé Nast have collaborated over the last year to deliver iconic publications – including WIRED, The New Yorker, Allure, Glamour, Self, Vanity Fair, Golf Digest and GQ – for a new generation of tablet devices. Previously these publications have only been available as single-issue purchases. The New Yorker is the first digital magazine from Condé Nast to offer a subscription payment option directly within the digital magazine application, available for download through Apple iTunes.

Adobe Digital Publishing Suite supports a wide variety of purchase options, enabling readers to access content across multiple devices. This includes direct entitlement through integration with leading third party subscription fulfillment service providers, allowing publishers to flexibly offer subscriptions through the device app stores or from their websites, without having to go through the subscription processes used by app stores and marketplaces. This enables publishers to leverage existing print accounts, drive increased digital subscriptions, offer cross-device print-digital bundles and solicit user information to maximize merchandising opportunities across titles for greater profitability.

“Access to affordable subscriptions is one of the last barriers holding up the widespread adoption of digital publications on Android™ tablets, BlackBerry PlayBook and iOS devices,” said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe. “We have worked closely with major publishers like Condé Nast to change expectations on what a digital publication can deliver in terms of high-impact interactive experiences. Now we’re empowering the business side of publishing, helping turbo-charge digital subscriptions sales and making digital publications even more attractive to leading brand advertisers.”

“It’s clear that magazines including The New Yorker are ideally suited to tablet devices and that by offering subscriptions we can reward our loyal readers and bring a new generation of fans on board,” said Joe Simon, chief technology officer, Condé Nast. “Our readers can look forward to digital subscriptions from seven more Condé Nast titles by the end of May.”

Adobe Digital Publishing Suite comes in Enterprise or Professional editions, targeted at a wide range of business and media publishers. These hosted solutions enable the creation of immersive reading experiences that combine the visual impact of print design, the flexibility of the tablet format, the immediacy of touch interaction, and the engagement of interactive elements such as video, audio, animated infographics and 360-degree views. The Adobe Digital Publishing Suite tightly integrates with the just-launched Adobe InDesign® CS5.5 and Adobe Creative Suite® 5.5 software, empowering designers with industry‐standard page layout capabilities to create highly designed, engaging digital content that includes a new class of interactivity. Used in conjunction with the Folio Producer tools in InDesign CS5.5, Digital Publishing Suite provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content including traditional magazines and newspapers as well as corporate publications.

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