Lo Coloco Films ? Taking Mexican Animation onto the International Stage

Hot New Production and Animation Studio, Lo Coloco Films Use CG Lighting and Rendering Software, Bakery Relight  for Carlos Carrera’s New Animation Feature Film, “ANA”

Mexico City - July 28, 2011 - Lo Coloco Films ( www.locolocofilms.com), a Mexico City-based production company are pleased to confirm the signing of a comprehensive licensing agreement with French software developer, The Bakery ( www.bakery3d.com) for the ongoing use of its 3D lighting and rendering software, Bakery Relight™. Lo Coloco was founded in 2007 with the mission of generating and producing world-class animated content, enabling the Company to compete on an international level.

Lo Coloco’s first project is the animated feature film, "ANA", directed by Palme d’Or Winner Carlos Carrera. The film is being produced in stereoscopic 3D format, and is based on the script by Daniel Emil. “ANA” is currently scheduled for release in mid 2013.

Born out of years of hands-on experience on top grossing feature films and in product development and proven through extensive pre-release testing, Bakery Relight is the first software solution to support the lighters’ and shaders’ iterative process - progressive and interactive refinement of properties and details - with full resolution feedback within seconds.

The agreement signed between the two companies places Lo Coloco Films at the technological forefront for computer generated images for an animated feature, raising the production values of "ANA" to international standards and aiming the eventual final project firmly at global audiences.

“Our close collaboration with Lo Coloco has been extremely useful in helping us to set up a remote support system between our team based here in France, and Mexico-based users,” says Bakery co-founder and CEO, Erwan Maigret, whose credits include Technical Lead on “Shrek 2,” “Madagascar” and “Shrek the Third”. “Lo Coloco started beta testing Bakery Relight in the early days when there was only a Linux version of the product, and they have followed us through the whole transition to Windows, making sure that the final release of the software was reliable for multi-platform productions.”

“From the very beginning, the Lo Coloco team managed to guess how to use our tools - even before documentation material existed - pushing Relight to its limits and producing really impressive CGI images in record time and with limited resources. We look forward to pushing the boundaries even further with them on their future productions,” says Maigret.

Oscar Juárez, Lo Coloco Films Technical Supervisor explains, "Bakery Relight is a totally new kind of software. It doesn’t take long to realize that this is a solution, which has been specifically designed for lighting artists, giving flexibility at every iteration and making feedback sessions a breeze.”

“Support from The Bakery is top-notch,” adds Juárez. “They put a lot of time and effort into making us feel we took the right decision going with Relight, and making our pipeline complete without worrying about moving data from our animation software, which also allowed us to increase production values without compromising budget or render times. The final quality of our render puts us in the right spot regarding current standards and even surpasses our own expectations; we were amazed with the results we were getting in such a short time, which is very important for us given that we're working on our first project. Relight is a ‘must have’ tool for our lighting artists. We look forward to using it on future projects and pushing the product even further.”

The Bakery Team will be demonstrating Bakery Relight at the forthcoming SIGGRAPH show in Vancouver                                              (9.-11. August 2011 - stand 471)

About Lo Coloco Films:

Lo Coloco Films are based in Mexico City. The Company was founded in 2007 with the goal of generating and producing animated content with the necessary qualities to compete at an international level. The Lo Coloco mission is to position Mexico as a reference point for successful animated productions, with a special emphasis on content creation, carefully crafted so that the emotion and effectiveness of the stories are its greatest assets. For further information and to view the teaser trailer for ‘ANA’, please visit: www.locolocofilms.com.

About the Bakery:

The Bakery ( www.bakery3D.com) is a 3D computer graphics company that provides pioneering software solutions for the feature film, TV and the industrial, architectural and automotive design industries. The company’s first product is Bakery Relight™, an interactive lighting and rendering suite of tools for the high-end feature film, TV and design markets. The Bakery was founded in Gemenos, France in 2007 by veteran motion picture artists and technologists Erwan Maigret and Arnauld Lamorlette.  In 2011, Lamorlette earned an Academy Motion Pictures Arts and Sciences Technical Achievement Award for co-developing a global illumination solution, and Maigret holds a patent on laser-based glasses technology.

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