Helsinki 11 August 2011 -
Miivies, a specialist in 3D animation technology, has launched the world's first Internet animation studio that enables the making of 3D animations in collaborative groups. Using this browser-based animation studio, consumers can make 3D animation films either alone or jointly with others. The service is free of charge. However, if the user wants to share or download the completed animation, it is rendered into a video clip and then there is a rendering fee. The key customer segment for this new animation studio is young people in the 12-24 years bracket.
The Miivies animation studio offers a browser-based and easy-to-use toolset for the design of sets and characters, acting, filming and editing. Sound effects and music soundtracks can also be added. Users control animated characters in a manner familiar from many computer games. The characters can be moved in virtual sets and they independently carry out tasks assigned to them by the users. The characters are able to speak the dialogue written for them in a variety of languages, including English, German, French, Finnish and Swedish.
"Our research shows that the next growth area in the Internet will be consumer created content, including 3D animation films. Within a few years, the quality of the consumer created 3D animation content will improve to a level that will compete with Hollywood productions," tells Erkki Heilakka, founder and CEO of Miivies.
"People's imagination holds much creative power. We want to help them release this power and offer the tools with which ideas can easily be turned into 3D animations and shared with others around the globe."
"We are very excited about our strong user growth which includes Indonesia and Turkey. Clearly, the demand for this kind of service is global and, furthermore, users can create 3D animations that reflect their cultural background.", tells Heilakka.
"The Made In Internet MoviesTM technology lets anyone to express their feelings, ideas and stories in form of 3D animations. The ability to contribute and collaborate is at the core of the Internet. An Internet with no possibilities to contribute would have died already," asserts Jari Ovaskainen, an investor in Miivies, and the former CEO and Founder of iobox, acquired by Telefonica in 2000.