SAN FRANCISCO — (BUSINESS WIRE) — November 18, 2015 — Pocket Gems, a leader in mobile-first games and entertainment, is today announcing the launch of “Mean Girls: Senior Year,” a story-driven interactive mobile game based on Paramount Pictures’ cult classic hit "MEAN GIRLS.” The story is available now on Episode in the App Store and on Google Play.
“Mean Girls: Senior Year” is an original story-driven game featuring all the main characters from the movie. Fans will have the opportunity to create an original character, a student who has transferred to North Shore High for her senior year with the lifelong dream of getting into a prestigious college. The problem: your top school only admits one student per year from North Shore… and Regina George is gunning for the prized spot.
As you compete with Regina, you will befriend characters from the original movie such as Cady, Janis and Damian, while overcoming the dreaded Plastics Gretchen and Karen. You will also meet the guy of your dreams, but as with most high school romances, there is drama at every turn.
“There are few absolutes in this world: on Wednesdays we wear pink, ex-boyfriends are off limits to friends and you can never have too much ‘MEAN GIRLS,’” said Jameel Khalfan, who oversees licensing partnerships at Pocket Gems. “We are absolutely thrilled to be creating a fun new way for fans to interact with the movie.”
“’Mean Girls’ is an iconic film with a fan base that spans all ages and is still relevant today,” said LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing for Paramount Pictures. “We are excited to give fans the opportunity to create their own character and attend North Shore High alongside their favorite characters from the movie.”
Episode aims to redefine storytelling for the modern mobile audience. The games’ outcomes vary and are shaped by player decisions in the plot. Since launching in 2014, Episode has seen over 1.8 million signups and over 800 million chapters have been played.
About Pocket Gems:
Pocket Gems is a mobile entertainment company anchored in gaming that was founded in 2009. Since pioneering free-to-play mobile games, Pocket Gems’ titles have been downloaded more than 200 million times across iOS and Android. Since launching Episode, the platform has seen over 8 million chapters read and over 1.8 million author sign-ups. Pocket Gems’ team has grown to 200 people based in San Francisco and New York. To learn more about Pocket Gems, visit www.pocketgems.com.
About Paramount Pictures Corporation:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Mean GirlsTM & © 2015 Paramount Pictures Corp. All Rights Reserved.
Kenny Johnston, 602-999-1890
PR & Communications