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Cypress CEO T.J. Rodgers to Give Keynote Address on Evolution of Embedded Design at ARM® techcon3 in Santa Clara

Company to Demonstrate Revolutionary Embedded Design Platform Based on New PSoC® 3 and PSoC® 5 Architectures and PSoC CreatorSoftware in Booth 313

SAN JOSE, Calif. — (BUSINESS WIRE) — October 12, 2009 — Cypress Semiconductor Corp. (NYSE: CY) today announced its founder, president and CEO T.J. Rodgers will present the keynote address at the 2009 ARM® techcon3 in Santa Clara, California on Wednesday, October 21 at 12:00 p.m. at the Santa Clara Convention Center. The presentation, entitled “Not Your Father's Embedded Design: How System-Level Programmability is Now Changing the Engineer's World,” will examine how a new embedded design paradigm is enabling greater flexibility to address the rapidly changing market conditions and design demands facing engineers today.

Cypress will demonstrate its newly announced PSoC® 3 and PSoC 5 programmable system-on-chip architectures in booth 313 at the show from October 21-23. The new PSoC architectures dramatically increase performance and extend the world’s only programmable analog and digital embedded design platform, delivering unmatched time-to-market, integration, and flexibility across 8-, 16-, and 32-bit applications. This new embedded design platform is powered by the revolutionary PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design methodology along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements.

The live demonstrations show how the PSoC embedded design methodology helps engineers solve key challenges with precision analog, the PSoC Creator IDE and the PSoC ecosystem. For more information, visit www.cypress.com/go/pr/armtechcon3.

Additionally, two Cypress representatives will present three sessions during the conference:

About PSoC 3 and PSoC 5

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a new, high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM Cortex™-M3 processor. The new products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, CapSense, West Bridge and EZ-USB are registered trademarks and PSoC Creator and CyFi are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.


Cypress Public Relations
Samer Bahou, 408-544-1081
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