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New Products from Crayola Bring Color to Life for Kids

Brand Unveils Offline and Online Toys that Celebrate Color, Technology, and Self-Expression

EASTON, Pa., Feb. 13, 2015 — (PRNewswire) —  Crayola, the brand whose products have sparked the creative spirit in children for more than 110 years, will unveil the latest advances in color, technology and self-expression with a new lineup of Holiday 2015 toys at the American International Toy Fair February 14-17, 2015 in New York City, Booth 1677. The latest Crayola offerings will feature innovative offline and online toys designed for kids to show their unique vision of the world through color, customization and cutting-edge digital platforms.

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"At Crayola, we're all about inspiring creativity through color and innovative play experiences, and our new holiday products demonstrate this continued passion," says Mike Perry, president and chief executive officer, Crayola LLC. "Children are incredibly digitally savvy and the offline experience continues to be so important because it allows kids to color the world through their own imagination and bring it to life. We are very excited to debut our line-up, which includes everything from crayon carving to animation and customization through makers and design-it-yourself products."

Highlights from the Crayola 2015 lineup include:

The Crayola Crayon Carver helps kids make art out of their favorite art tools –crayons. With a motorized carver that engraves cool messages and designs, kids can send colorful, custom-carved crayon notes to their family and friends. The kit includes 40 tracing tiles and eight Crayola crayons.  For children ages 6 and up; suggested retail price is $29.99

With Crayola Color Alive™ Easy Animation Studio, kids have the ability to bring their color to life like never before and create custom animations quickly!  Kids can customize any one of 10 characters and five backgrounds with the included Twistables® Colored Pencils, then create and share animations with the poseable mannequin and Smooth Action Technology®. Compatible with iOS, Android, and Windows smartphones, tablets, and iPod Touch. For children ages 6 and up; suggested retail price is $24.99.

The Crayola Cling Creator helps kids create colorful clings that stick to –and peel from –windows, mirrors and other smooth surfaces. Kids can use the molds provided or make their own using the included customizable clay. The set comes with tools, color mixing pots, and more. For children ages 8 and up; suggested retail price is $24.99.

Inspired by a trend called "upcycling" and girl's love for customization, kids can use the Crayola Creations Thread Wrapper to give their favorite gear and accessories a custom color makeover. Anything that fits through the device can be thread wrapped –from headphones, to school supplies to headbands. Kids can use the included thread, upcycle old thread, and even create their own custom color thread! The set contains a motorized threading unit, re-threading attachment, six Crayola colored spools of thread, two empty spools, and a fine-line fabric marker. For ages 8 –12; suggested retail price is $24.99.

With the Crayola Color Wonder Light-Up Stamper, stamp colors appear magically and make no mess at all. The Stamper magically "lights up"in whatever color they choose, and children can then color in the stamped images using mess-free markers. The stamps work across multiple items with the Color Wonder line (Minions Stamper & Art Desk). For children ages 3 and up; suggested retail price is $24.99.

About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.

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Crayola LLC
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