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Imagination Studios Creates Immersive Experience for DreamHack Summer 2015 with OptiTrack Mocap Technology

Team Captures Data from More Than 160 Attendees in Four Days

Corvallis, OR (July 20, 2015) --Visitors at  DreamHack Summer 2015 held June 13-16 in Jönkoping, Sweden had the opportunity to go head-to-head with potato chip-eating vampires in an interactive 3D game developed and designed by creative services company  Imagination Studios, a part of the Goodbye Kansas Entertainment Group, and integrated marketing agency Onemotion. Powered by an  OptiTrack Prime 13 mocap system, the game enabled players to take down their foes in real-time with a UV light rifle. It was created on behalf of Swedish chip company Estrella for the popular digital festival, which attracted over 23,000 visitors.

“We wanted to create a challenging and unexpected experience that would motivate attendees to give emerging technology a try in a simplified form. Beyond being technically feasible, the experience needed to be fun and also push the boundaries of our comfort zone,” said Imagination Studios Motion Capture Supervisor and Line Producer Samuel Tyskling. “We hadn’t heard of anything similar being done before, so we decided to give it a go. We put our OptiTrack system to work and leveraged its flexibility and precision.”

From concept to completion, Imagination’s team drew upon established technical expertise in motion capture, 3D animation and previsualization to execute the project in under four weeks. To facilitate an interactive experience, the team developed the game in Unreal Engine 4 and then streamed live motion capture data from players on-site directly into the engine – a first for the studio. Outfitted in a mocap suit with reflective markers, each player in the volume was tracked by 12 OptiTrack cameras surrounding a 4m x 4m area. Using OptiTrack Motive software, real time skeletal data was streamed into Unreal using a third-party plugin from Ikinema. Each session was recorded with Blackmagic Design Media Express so that participants could share their experiences via Facebook and Instagram.

“We were pressed for time at DreamHack, especially because we wanted to give everyone a chance to try it, and our OptiTrack gear made everything run smoothly. Everything was quick and easy – from setting up the cameras, to calibrating the cameras and actors and creating actor skeletons. And there’s simply no way we could’ve captured that many players without Motive’s easy and fast workflow,” said Tyskling.

To effectively rotate participants through the game and account for a wide range of body types, the team pre-markered six motion capture suits and ten pairs of shoes in different sizes, as well as additional gloves and caps. By the end of the festival, the team captured data from more than 160 individuals ranging in age from 9 to 45 years and varying in height from 130 to 200+ cm, a feat that would not have been achievable without the OptiTrack cameras’ one-click subject calibration, considering full range of motion calibration can take up to 15 minutes per person.

Tyskling concluded, “This was our first time creating a live, interactive, immersive motion capture experience, and it went off without a hitch. We’re definitely looking forward to using OptiTrack technology in future projects.”

About OptiTrack

OptiTrack creates the highest performing 3D tracking hardware and software available today and has become the largest motion capture provider in the world. By delivering the best 3D precision, simpler real time workflows, on-site manufacturing enabling the industry’s lowest pricing, and free and open developer access, it has become the favorite of industry leaders in game and film production, university education and research, engineering, life science, sports performance and injury prevention, and many others.

The OptiTrack product line includes motion capture software and high-speed tracking cameras, contract engineering services, the GEARS golf training and club fitting solution, and affiliate commercial tracking products TrackIR and SmartNav.

Entertainment customers include: Activision, Electronic Arts, 343 Industries, US Army Game, Cloud Imperium, Square Enix, Ready at Dawn, TV Globo, NetherRealm, Ubisoft, Rockstar Games, Crytek, Remedy, Game On Audio, The Moving Picture Company, Animatrik Film Design, and other top studios and developers around the world. Engineering customers include: Boeing, KMel Robotics, NASA, Oculus VR, Lockheed Martin, John Deere, Mechdyne, Under Armour, Stanford University, Duke University, Laser Shot, Mitsubishi, and Dassault Systems.

About Imagination Studios

Imagination Studios provides professional motion capture, 3D animation and previsualization for commercials, TV, film and game industries. The company is a wholly owned subsidiary of Goodbye Kansas Entertainment Group, the largest business group in Scandinavia specializing in motion capture, VFX, CGI and 3D animation. Clients include Ubisoft, EA, DICE, Sony and Avalanche.