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Imagine MSN Virtual Earth for Business Mailers -- by Neighborhood

RANCHO SANTA MARGARITA, Calif.—(BUSINESS WIRE)—September 16, 2008— Melissa Data, ( www.melissadata.com), a developer of data quality, mailing and marketing solutions, today announced its partnership with Maponics, LLC to provide advanced tools for direct marketers. Visitors to Melissa Datas free Lookups Web site now have the ability to view and print full color maps showing the boundaries of a carrier route on a local street map or aerial view map.

The unique mashup overlays carrier route boundaries onto a Virtual Earth city map. This tool, when coupled with the demographic and geographic data provided by the Melissa Data Lookup at the carrier route level, provides the critical information locally oriented businesses (such as jewelry stores, dry cleaners, etc.) need to design their direct mailings for the highest response.

Previously, users would target their mailings by ZIP Code, said John Hull, vice president of List Sales for Melissa Data. While this works on a broader level, there are many instances where a business would benefit from a more targeted mailing. Mailing on the carrier route level provides this opportunity.

Once the Web visitor selects the preferred carrier routes for their mailing, they can immediately purchase and download a saturation mailing list that not only qualifies for the lowest postage rates possible, but lets the mailer impact an entire neighborhood with their message in one day.

In addition to targeted carrier route mailings, sales and marketing executives can use this new tool to help them order Maponics high-resolution market territory maps to better track initiatives in their region or even areas of anticipated expansion. Printed maps or PDF files showing ZIP Codes or carrier routes can be bought directly from Maponics using a quick link from the Melissa Data Lookup page.

Melissa Data is known as the true go-to leader in the direct marketing space, so we view this exclusive partnership as a badge of honor, says Darrin Clement, president, Maponics LLC. Maponics is the leader in postal mapping and the only company that the USPS® refers businesses to for ZIP Code and carrier route maps. We know that between Melissa Datas market reach and our mapping technology, direct marketers will have a level of control and influence over their direct mail campaigns never seen before something that is invaluable in this soft economy.

To look your neighborhoods up using Melissa Datas dynamic tool, powered by Maponics mapping technology, visit www.melissadata.com/mashup.

About Maponics

Maponics, LLC specializes in mapping services and map data for businesses. Americas largest corporations entrust Maponics with their mapping and data needs including 20 percent of the Fortune 500. Maponics is located in Norwich, Vermont, with customers throughout the U.S. and Canada. Learn more at www.maponics.com.

About Melissa Data

Melissa Data is an active DMA member, and a member of the DMAs List and Database Council. For more than 23 years, the company has been a leading provider of direct marketing, mailing and data quality solutions with emphasis on address and phone validation, postal encoding, list hygiene, and data enhancement services. Melissa Data is a nonexclusive Full Service provider licensee of the USPS for NCOALink processing, and a licensed provider for CASS and PAVE certified software, APIs and Web service products. The company offers a wide variety of mailing lists for purchase online backed with guarantees for best price and 100% deliverability. For more information, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).


RMS (for Melissa Data)
Jason Kirshner / Betsy Scherzer
949-579-9569 x 801/803
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