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SceneCaster Brings Personalized 3D Scenes to Social Networks Through mental images’ RealityServer

TORONTO & SAN FRANCISCO & BERLIN — (BUSINESS WIRE) — April 23, 2009 Insert SceneCaster boilerplate after mental images boilerplate.

The corrected release reads:


SceneCaster, a leading provider of 3D social media applications, and mental images, a global leader in rendering software and visualization tools, today announced a partnership to bring photo-realistic 3D content and applications to millions of Internet and social networking users.

SceneCaster has integrated mental images's RealityServer® 3D web services software platform to power the company's latest application called 3D Scenes. 3D Scenes, currently available on Friendster ( http://www.friendster.com/explore3dscenes.php) and soon on Facebook and other global social networks, allows users to add their favorite photos, videos and other personal media to photo-realistic, fully interactive 3D Scenes. Users' personalized 3D Scenes can then be shared and published across Friendster's social network and embedded anywhere on the Web.

“With mental images's RealityServer solution we now offer users and brands one of the highest quality 3D visual experiences on the Web,” said Mark Zohar, President and CEO of SceneCaster. “In addition to vastly improving the user experience for 3D media on the Web, the level of visual quality enabled by RealityServer is a key enabler of our virtual goods marketplace where users can purchase premium photo-realistic 3D Scenes to personalize and embed on their profile pages. For brands, our 3D Scenes application offers one of the most engaging and effective social media advertising platforms while ensuring premium visual representation of their products and branding.”

By providing a server side rendering solution, RealityServer software allows SceneCaster to deliver the highest quality 3D scenes in a short amount of time, no matter what computer hardware the end users may have. A person working on a laptop or mobile Internet device can get the same level of final rendering quality as if they were on a high end graphics workstation. RealityServer software is deployed in the Cloud to house and process the imagery, alleviating the user’s computer from having to do this work. Depending on the application demands, RealityServer software can scale to support large server clusters permitting thousands of concurrent users.

“RealityServer is a universal software platform for accessing and interacting collaboratively with rich 3D digital content from any user device on the net,” says Rolf Herken, CEO and CTO of mental images. “mental images is excited about SceneCaster’s integration of RealityServer because it provides the social networking world with a unique and imaginative 3D application that truly enhances online profiles and experiences overall.”

In considering rendering solutions, SceneCaster chose RealityServer software to power its 3D Scenes application due to the following benefits:

“Our experience integrating RealityServer was the best I have ever had with respect to integrating an external service into our overall solutions,” says Alain Chesnais, CTO of SceneCaster. “The integration team at mental images set up a private forum for us to use so that we could literally work around the clock, given the time zones involved, and helped with modifying C++ code in our modeling software as well as development of custom JavaScript code to deal with how assets were managed and where the resulting renders needed to be sent. We are currently using Reality Server 2.2 and are looking forward to using 2.3 as it becomes available.”

About mental images: mental images, founded in 1986, is the recognized international leader in providing component and platform software for the creation, manipulation and visualization of 3D content. Its world leading rendering and other technologies are used by the entertainment, computer-aided design, architecture, scientific visualization, and other industries that require sophisticated images primarily as part of their software products and application services. mental images is a wholly-owned subsidiary of NVIDIA Corporation with headquarters in Berlin, Germany, a subsidiary in the United States, mental images, Inc., and a subsidiary in Melbourne, Australia, mental images Pty. mental images has a multinational staff of top qualified engineers exclusively dedicated to basic research and development in the area of 3D graphics and 3D Web Applications and Services technologies. For more information, visit www.mentalimages.com.

About SceneCaster: SceneCaster is a leading provider of 3D social media applications that enrich the online consumer experience and create brand advocacy. SceneCaster's applications reach millions of users on social networks such as Friendster and Facebook and are among the most popular applications on these networks. SceneCaster's mass market appeal and immersive 3D Web technology offers brands a unique, interactive and entirely performance-based advertising solution that reaches a global audience of highly engaged users. For more information, visit www.scenecaster.com.

Trademarks: mental images® and RealityServer® are registered trademarks of mental images GmbH, Berlin, Germany, in the United States and/or other countries. Other product and company names in this document may be trademarks of their respective owners.

About NVIDIA: NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, and capabilities of RealityServer; and the partnership between SceneCaster and mental images are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; adoption of the CPU for parallel processing; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-K for the fiscal period ended January 25, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA and mental images disclaim any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, GeForce, Quadro, and Tesla are trademarks or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.


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