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Fluffy Spider Technologies Launches FancyPants 3.0 Multimedia Applications Framework

Autonomous UI Architecture Supports Differentiation and Customization by OEMs, Developers, Integrators, Operators and End-Users

SYDNEY — (BUSINESS WIRE) — December 15, 2009Fluffy Spider Technologies (FST), provider of award-winning FancyPants® user interface (UI) technology for consumer electronics, today announced the release of FancyPants 3.0. This new version of the company’s multimedia applications framework augments the rich graphics and multimedia UI capabilities of FancyPants by de-coupling user interfaces from the applications that use them. This revolutionary approach to UI design and implementation goes beyond custom themes, icon sets and color schemes common on many mobile phones and other intelligent devices. Through scriptable, autonomous user interface coding, FancyPants 3.0 lets OEMs, developers, integrators and other ecosystem participants completely control and customize the look-and-feel of the end-user experience.

In traditional mobile/embedded and also desktop applications, application code “owns” the particulars of UI implementation, determining the type, orientation, placement and other attributes of objects on the display. FancyPants 3.0 instead lets application developers specify generic or abstract presentation of controls, widgets and even content, giving downstream channel partners the freedom to brand and customize. For example, an OEM-supplied SMS application might ship with traditional, straightforward display of messages and addressees. Using FancyPants, an operator could subsequently enhance addressee information with status and location-based data supplied by its network, or a third-party ISV could offer an alternate look-and-feel to that same SMS client and to other FancyPants-enabled application code as well. View a demonstration of these unique capabilities at http://www.fluffyspider.com.au/

Separation of applications and user interface code together with FancyPants’ unique Autonomous UI, confers unprecedented flexibility and opportunities for branding and adding value in channel:

“FancyPants 3.0 lets developers, OEMs, channel partners and end-users personalize and customize application look and feel,” noted Robi Karp, FST founder and CEO. “It expands the market and extends the lifetime of application code by offering ecosystem players new opportunities to brand, differentiate and refresh device software. And FancyPants not only confers these benefits on smartphones – its lightweight memory and computing footprints extend to entry-level devices and deeply embedded applications.”

FancyPants 3.0 Highlights

About Fluffy Spider Technologies

Fluffy Spider Technologies (FST) specializes in providing advanced GUI and high-performance multimedia products for embedded application development, as well as comprehensive design and development services. FancyPants® is the multi-award winning framework from FST, enabling OEMs and ODMs to differentiate their products, minimize development effort and lead with dramatically enhanced user interfaces. FancyPants speeds time-to-market, is extremely resource efficient, flexible and portable. Founded in 1995, customers include Toshiba, VeriFone, SpeakerCraft, Ericsson, HP, Vodafone and GEC.

About FancyPants

FancyPants is the next generation high performance multimedia and graphics framework for embedded and mobile applications. FancyPants helps device OEMs enhance product differentiation by creating eye-catching and user friendly interfaces with embedded multimedia. FancyPants comprises a powerful SDK to simplify the development of rich user interfaces, and an optimized runtime environment for maximum performance. FancyPants is deployed by creators of innovative consumer, commercial and industrial devices.

FancyPants features a high efficiency runtime with a small resource footprint, multiple axes of abstraction, together with a plug-in architecture for media, display subsystems and hardware accelerated graphics capabilities. With FancyPants, UI code is portable and can automatically take advantage of new hardware, media types and CODECs. View on-line demonstrations of FST FancyPants at: www.fluffyspider.com.au/

For more information, visit www.fluffyspider.com or email: Email Contact

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6120830&lang=en



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Fluffy Spider Technologies P/L
Robi Karp, +61 2 9281 9055 (Sydney – Australia)
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